bain戰(zhàn)略分析工具profit-poolppt-展示頁
2024-10-24 20:07本頁面
【正文】 Harvard Business Review MayJune 1998,?,2,THE PC INDUSTRY’S PROFIT POOL,Value chain focus Axes Vertical—operating margin Horizontal—share of industry data,?,3,The Profit Pool Lens,The profit pool is the total profit earned in an industry at all points along the industry’s value chain Segment profitability may vary by customer group, product category, geographic market, or distribution channel Profit concentration may be very different than revenue concentration Shape of the profit pool reflects the competitive dynamics of a business Interactions of companies and customers Competitive strategies of competitors Product pools are not stagnant,?,4,THE U.S. AUTO INDUSTRY’S PROFIT POOL,100%,operating margin,source: Harvard Business Review, MayJune 1998,auto rental,?,5,Profit Pools: Company Examples,Companies Automakers UHaul Elevators (OTIS) Harley Davidson Polaroid,Core Business Auto manufacturing Truck Rental Elevator Manufacturing Motorcycles Instant Photography Cameras,Sources of Highest ROI Auto leasing, insurance Packing materials, storage Service Accessories (consumer products), leasing, service, restaurants Film,?,6,Managerial Implications,Focus on growth and market share can lead a company to focus on unprofitable segments of an industry Today’s deep revenue revenue pool may be tomorrow’s dry hole. The goal should be to focus on profitable opportunities Industry should be considered more broadly than traditional definition Automobile industry includes Component manufacture and supply New car assembly and delivery New car
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