【正文】 ve research, the millet mobile phone market marketing strategy research, and proposed the feasible marketing paper systematically presents the millet mobile phone marketing strategy。這由一堆名牌硬件組裝起來的高端配置，最終能不能得到消費(fèi)者的認(rèn)可才是企業(yè)的最終目標(biāo)。本文系統(tǒng)地提出了小米手機(jī)的營銷策略；并通過對中國手機(jī)市場的分析，指出小米智能手機(jī)在保證產(chǎn)品產(chǎn)量和質(zhì)量的前提下，必須在細(xì)分市場上以集中差異化產(chǎn)品為基礎(chǔ)，以服務(wù)差異化為競爭底牌，緊密貼近國內(nèi)消費(fèi)者的消費(fèi)愿望和需求，緊緊把握客戶完全滿意的手機(jī)消費(fèi)文化，才能在競爭中立于不敗之地。第一篇：小米手機(jī)品牌營銷策略分析摘要摘要本文將根據(jù)中國手機(jī)市場的市場發(fā)展現(xiàn)狀(市場規(guī)模和結(jié)構(gòu)、市場特點(diǎn)等)和發(fā)展趨勢，對小米手機(jī)市場的競爭現(xiàn)狀、競爭格局、消費(fèi)者市場需求、營銷策略進(jìn)行詳盡的分析。并基于以上研究，對小米手機(jī)市場的營銷策略進(jìn)行研究，并提出了可行的營銷策略建議。星巴克CEO霍華德?舒爾茨說過：“要建立一個(gè)影響深遠(yuǎn)的偉大品牌，首先得有一個(gè)有吸引力的產(chǎn)品”。作為國內(nèi)被寄予希望的小米手機(jī)，該如何走出一條適合自己的企業(yè)發(fā)展道路，能不能帶領(lǐng)中國智能手機(jī)走出困境，本文將通過分析小米手機(jī)的現(xiàn)狀，并給出相應(yīng)的解決方案。and through analyzing the Chinese mobile phone market, points out that millet intelligent mobile phone in the premise of ensuring product quality, must be in the market segments to concentrate, differentiated products as the basis, to service differentiation for the petition cards, closer to the domestic consumer demand, accurately grasp the customer pletely satisfied with the mobile phone consumption culture, ability is in petition remain CEO Howard Schultz said:“ to establish a farreaching great brand, first of all must have an attractive product”.A pile of brandname hardware assembled highend configuration, will get consumer recognition is the the most hope is millet, mobile phone, how to walk out of a suitable enterprise development road, can lead the Chinese intelligent mobile phone out of the predicament, this paper will analyze the current situation of millet, gives the corresponding word: Intelligent, mobile phone, Mobile Internet, Brand marketing, Production of alienation, Internet mobile phoneII目錄目錄摘要................................................................................................................................I Abstract.........................................................................................................................II 目錄..............................................................................................................................III 引言...........................................................................................................................第一章 品牌營銷戰(zhàn)略..........................................................................................................................................................................................................................................................................................................................................................................第二章 小米手機(jī)營銷環(huán)境分析...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................第三章 小米手機(jī)市場分析和選擇.............................................................................................................................................................................................................................................第四章 小米手機(jī)的競爭戰(zhàn)略................................................................................................................................................................：差異化戰(zhàn)略.....................................................................第五章 小米手機(jī)的營銷策略..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................III目錄結(jié)束語.....................................................................................................................參考文獻(xiàn).................................................................................................................致謝.........................................................................................................................IV