【正文】 ....................... 18 ２、定位形象定位 ....................................................................................... 19 定位依據(jù) .............................................................................................. 21 五、項(xiàng)目物業(yè)形態(tài)定位 ................................................................................. 21 定位說(shuō)明 .............................................................................................. 21 形態(tài)定位 .............................................................................................. 21 定位依據(jù) .............................................................................................. 22 六、項(xiàng)目物業(yè)功能定位 ................................................................................. 22 定位說(shuō)明 .............................................................................................. 22 功能定位 .............................................................................................. 22 定位依據(jù) .............................................................................................. 23 七、項(xiàng)目檔次定位 ....................................................................................... 23 定位說(shuō)明 .............................................................................................. 23 檔次定位 .............................................................................................. 23 定位依據(jù) .............................................................................................. 24 八、項(xiàng)目（總體）目標(biāo)客戶群定位 ................................................................... 25 １、區(qū)域目標(biāo)客戶構(gòu)成分析 ............................................................................ 25 本項(xiàng)目目標(biāo)客戶群定位 ............................................................................. 25 目標(biāo)市場(chǎng)定位分解 ................................................................................... 27 第二篇 項(xiàng)目產(chǎn)品設(shè)計(jì)建議 ................................................... 30 第一部分 項(xiàng)目總體建筑策劃 .......................................................... 30 一、建筑策劃前提說(shuō)明 ................................................................................. 30 項(xiàng)目地塊條 件 ......................................................................................... 30 項(xiàng)目定位 .............................................................................................. 30 二、建筑策劃原則及其說(shuō)明 ............................................................................ 31 項(xiàng)目規(guī)劃設(shè)計(jì)的系統(tǒng)性 ............................................................................. 31 項(xiàng)目規(guī)劃設(shè)計(jì)動(dòng)態(tài)化 ................................................................................ 31 環(huán)境設(shè)計(jì)特色化、融合性 .......................................................................... 31 合理的交通系統(tǒng) ...................................................................................... 31 智能化系統(tǒng)運(yùn)用 ...................................................................................... 32 建筑設(shè)計(jì)中的人本位意向 .......................................................................... 32 三、項(xiàng)目整體規(guī)劃布局建議 ............................................................................ 32 （一）整體規(guī)劃理念和目標(biāo) ............................................................................ 32 （二）綜合規(guī)劃布局建議 .............................................................................. 33 四、建筑風(fēng)格設(shè)計(jì)建議 ................................................................................. 42 建筑風(fēng)格 .............................................................................................. 42 ２、建筑色彩設(shè)計(jì)提示 ................................................................................. 43 建筑單體外立面設(shè)計(jì)提示 .......................................................................... 44 其他建筑局部特色設(shè)計(jì)提示 ....................................................................... 45 五、園林景觀設(shè)計(jì)建議 ................................................................................. 45 園林景觀設(shè)計(jì)的原則 ................................................................................ 45 本項(xiàng)目園林景觀總體設(shè)計(jì)建議 .................................................................... 46 項(xiàng)目三級(jí)臺(tái)地的景觀規(guī)劃建議 .................................................................... 47 六、項(xiàng)目建筑單體設(shè)計(jì)建議 ............................................................................ 51 建筑形式 .............................................................................................. 51 戶型面積及比 例控制建議 .......................................................................... 52 戶型設(shè)計(jì)要求 ......................................................................................... 53 七、配套設(shè)施建議 ....................................................................................... 58 教育類配套 ........................................................................................... 58 醫(yī)療配套 ..............................................