【正文】 本. 出版地點(diǎn)（用冒號(hào)）: 出版商（用逗號(hào)）, 出版日期（用英文句號(hào)）.②文獻(xiàn)引自報(bào)紙：作者. 文章篇名（用引號(hào)）.報(bào)紙名稱(用書名號(hào)）年月日.③文獻(xiàn)引自期刊：作者. 文章篇名（用引號(hào)）. 期刊名(用書名號(hào)）卷數(shù)（用英文句號(hào)，不空格）期數(shù)（沒(méi)有標(biāo)點(diǎn)符號(hào)）年份（用括號(hào)，后面用冒號(hào)）：起始頁(yè)碼.天津工業(yè)大學(xué)畢業(yè)論文小說(shuō)《德伯家的苔絲》中的宿命主義(申請(qǐng)文學(xué)學(xué)士學(xué)位)院別：外國(guó)語(yǔ)學(xué)院專業(yè)：英語(yǔ)學(xué)生：指導(dǎo)教師：職稱： 天津工業(yè)大學(xué)外國(guó)語(yǔ)學(xué)院20XX年X月注：此處是論文英文題目，與中文題目對(duì)應(yīng)，居中，字體：Times New Roman，加粗，字號(hào)：二號(hào)。A Comparative Study of English and Chinese Idioms Containing NumeralsA Thesis Presented in Partial Fulfillmentof the Requirements forthe Degree of Bachelor of ArtsX XXUnder the Supervision ofX XXForeign Languages CollegeTianjin Polytechnic UniversityJune 20XX天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。注：在該頁(yè)面中點(diǎn)擊鼠標(biāo)右鍵，選擇“更新域…”，若出現(xiàn)彈出窗口的話則選擇“更新整個(gè)目錄”并確定，即可自動(dòng)生成目錄。然后右鍵單擊目錄內(nèi)容，選中“段落”。ContentsAcknowledgements iiiAbstract iv摘 要 vIntroduction 1Chapter 1 General View of Brand and Brand Names 2 Classification of Brand Names 2 Classification of Brand Names 3 Classification of Brand Names 5 Classification of Brand Names 6 Classification of Brand Names 7 Classification of Brand Names 9Chapter 2 General View of Brand and Brand Names 11 Classification of Brand Names 11 Classification of Brand Names 12 Classification of Brand Names 14 Classification of Brand Names 15 Classification of Brand Names 16 Classification of Brand Names 18Chapter 3 General View of Brand and Brand Names 20 Classification of Brand Names 20注：偶數(shù)頁(yè)頁(yè)眉，居中，Times New Roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。 Classification of Brand Names 21 Classification of Brand Names 23 Classification of Brand Names 24 Classification of Brand Names 25 Classification of Brand Names 27Chapter 4 General View of Brand and Brand Names 29 Classification of Brand Names 29 Classification of Brand Names 30 Classification of Brand Names 32 Classification of Brand Names 33 Classification of Brand Names 34 Classification of Brand Names 36Chapter 5 General View of Brand and Brand Names 38 Classification of Brand Names 38 Classification of Brand Names 39 Classification of Brand Names 41 Classification of Brand Names 42 Classification of Brand Names 43 Classification of Brand Names 45Chapter 6 General View of Brand and Brand Names 47 Classification of Brand Names 47 Classification of Brand Names 48 Classification of Brand Names 50 Classification of Brand Names 51 Classification of Brand Names 52 Classification of Brand Names 54Conclusion 56Works Cited 57Appendix 58注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。AcknowledgementsFirst I would like to express my heartfelt gratitude to Professor Wu Yanhua who supervises my thesis, for her constructive guidance and patient assistance. The acplishment of the thesis is attributed to my supervisor’s elicitation and instruction. I am greatly impressed by her erudition and kind personality.I should deliver my special thanks to Prof. Wu Yanhua who gave a lot of suggestions for the selection of the topic.My sincere thanks should also be given to those professors who taught me at Tianjin Polytechnic University when I studied there for the courses of Bachelor’s Degree. They are Prof. Shi Jinhai, Xiaodan, Prof. Qin Jianguo, Prof. Zhang Guoqiang, and Prof. Wang Guizhi. They are of great help for me.注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。Abstract With the rapid development of the world economy, the international business among countries is extending to almost every field. As the deeper process of our Opening Policy, China has ranked in the first group in the annual export and import. China has joined WTO for several years. More and more international modities are crushing into our markets, as well as a lot of Chinese goods are going to be exported to pete with the other products and services. Nevertheless, the brand name bees the first image to the oversea users. How to build worldclass brands and design their English names to help the promotion has already bee a big issue of every Chinese enterprise.This thesis will study the brand names from the cultural aspect. The translation of brand names in the foreign market should be given as much attention as the original brand names do. Also be sure that the translation must avoid cultural conflict and unfavorable association. The thesis has a further discussion on the famous international brands’ naming, translating and cultural meaning, hoping to provide some feasible suggestion to help Chinese products entering into the world market.Key words: brand brand names cultural meaning translation of brand names 注：此項(xiàng)單獨(dú)成頁(yè)，標(biāo)題上面和下面各空一個(gè)回車。摘 要隨著全球經(jīng)濟(jì)的快速發(fā)展，國(guó)際貿(mào)易幾乎涉及到了所有領(lǐng)域。中國(guó)加入世界貿(mào)易組織也有了幾個(gè)年頭，越來(lái)越多的國(guó)際品牌開始沖擊著國(guó)內(nèi)的市場(chǎng)，與此同時(shí)中國(guó)本土的公司也漸漸的進(jìn)入國(guó)際市場(chǎng)這個(gè)大舞臺(tái)與世界其他公司競(jìng)爭(zhēng)。如何打造一個(gè)國(guó)際知名品牌，又如何把這個(gè)品牌在國(guó)際市場(chǎng)上推銷出去已經(jīng)成為中國(guó)企業(yè)目前面臨的重要問(wèn)題。商標(biāo)的翻譯不僅僅要考慮到原商標(biāo)的涵義，更要了解譯后商標(biāo)在國(guó)外市場(chǎng)上所包涵的韻味。這篇文章對(duì)一些國(guó)際知名品牌的商標(biāo)，翻譯及文化蘊(yùn)意進(jìn)行了深入的探討。關(guān)鍵詞：商標(biāo) 商標(biāo)名 商標(biāo)翻譯 文化蘊(yùn)意v天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)另起一頁(yè)。IntroductionFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Thus, the branding and translating of brand names entered into our horizon and aroused the entrepreneurs’ interest.At present, there is no one voice on “how to brand?” The first group argues that the brand name should be same in all the place of the world, which they called standardization. The second group has an opposite view to the first one。每個(gè)實(shí)詞首字大寫。注：偶數(shù)頁(yè)頁(yè)眉，居中，Times New Roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。Chapter 1 General View of Brand and Brand NamesWith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. Classification of Brand Names注：三級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫。From t