戰(zhàn)略管理流程講義(英文版)-展示頁
2024-08-16 17:32本頁面
【正文】 nt for over 80% of the world’s Ramp。 Control Chapter 12 Strategic Leadership Chapter 13 Entrepreneurship amp。Ch131 Chapter 13 Corporate Entrepreneurship and Innovation Ch132 Competitiveness Chapter 3 Internal Environment Chapter 2 External Environment The Strategic Management Process Strategic Intent Strategic Mission Strategic Above Average Returns Feedback Strategy Formulation Chapter 4 BusinessLevel Strategy Chapter 5 Competitive Dynamics Chapter 6 CorporateLevel Strategy Chapter 8 International Strategy Chapter 9 Cooperative Strategies Chapter 7 Acquisitions amp。 Restructuring Strategy Implementation Chapter 10 Corporate Governance Chapter 11 Structure amp。 Innovation Strategic Inputs Strategic Actions Strategic Outcomes Ch133 Defining Entrepreneurship Firm’s capabilities to develop new goods or services and manage the innovation process Corporate Entrepreneurship Creating or developing a new product or process idea Invention Creating a mercializable product from invention Innovation Adoption of innovation by a population of similar firms Imitation Ch134 Successful Entrepreneurship The key to success with entrepreneurship and innovation is moving from the invention of ideas to effective mercialization and acceptance in the marketplace Ch135 Timely Difficult for petitors to imitate Commercially exploitable with present capabilities Innovation and Competitive Advantage Competitive Advantage Provides significant value to customers Ch136 Fostering Entrepreneurial Innovation Internal Corporate Venturing Three approaches: Cooperating to Produce Innovation Acquiring Innovative Capability Create it! Coopt it! Buy it! Ch137 Internal Corporate Venturing Corporate Intrapreneurship can occur as either a bottomup process or as a topdown process Autonomous strategic behavior is a bottomup process through which Product Champions pursue new product ideas to mercialization Product Champions are individuals who have an entrepreneurial vision for a new product and seek support for its mercialization Ch138 Internal Corporate Venturing Induced strategic behavior is a topdown process in which the current strategy and structure foster product innovations that are closely associated with the current strategy Environmental uncertainty makes developing entrepreneurship strategy highly plex Requires a decision on which corporate resources to deploy for new technology development and which innovat
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