【正文】 ....................................................................... 33 一． 資金需求說明 ................................................................................錯(cuò)誤！未定義書簽。 .......................................................................................................................... 24 .................................................................................................................. 25 .......................................................................................................................... 25 .......................................................................................................................... 25 二． 銷售政策的制定（以往/現(xiàn)行/ 計(jì)劃） ..................................................................... 25 三．主要業(yè)務(wù)關(guān)系狀況 ..................................................................................................... 26 四． 銷售隊(duì)伍情況及銷售福利分配政策 ........................................................................ 26 五．市場滲透計(jì)劃 ............................................................................................................. 26 .......................................................................................................................... 26 1) 產(chǎn)品簡介 ........................................................................................................................ 26 2) 產(chǎn)品功能 ........................................................................................................................ 27 3) 產(chǎn)品技術(shù) ........................................................................................................................ 27 4) 產(chǎn)品包裝 ........................................................................................................................ 27 5) 產(chǎn)品研究與開發(fā) ............................................................................................................ 27 6) 將來產(chǎn)品延伸 ................................................................................................................ 27 7) 服務(wù) ................................................................................................................................ 28 .................................................................................................................... 28 1．主要促銷方式 ............................................................................................................... 28 2. 廣告策略、媒體評估 ..................................................................................................... 28 七． 產(chǎn)品價(jià)格方案 ............................................................................................................ 28 .......................................................................................................................... 28 1）方法： ........................................................................................................................... 28 2）定價(jià)原則： ................................................................................................................... 28 .................................................................................................................................. 29 .......................................................................................................................... 29 風(fēng)土人情小店創(chuàng)業(yè)計(jì)劃書 3 .................................................................................................................. 29 5. 定價(jià)依據(jù)和價(jià)格結(jié)構(gòu) .........................................................................錯(cuò)誤！未定義書簽。二． 從市場細(xì)分看競爭者市場份額 ................................................................................ 22 三．主要競爭對手情況 ..........................................................................錯(cuò)誤！未定義書簽。風(fēng)土人情小店創(chuàng)業(yè)計(jì)劃書 0 風(fēng)土人情小店創(chuàng)業(yè)計(jì)劃書風(fēng)土人情小店創(chuàng)業(yè)計(jì)劃書 1 目錄第一部分 摘要 .............................................................................................................................. 6 一. 店簡單描述 ......................................................................................................................... 7 二. 公司的宗旨和目標(biāo) ............................................................................................................. 7 三. 公司目前主要產(chǎn)品或服務(wù)介紹 ......................................................................................... 7 四. 市場概況和營銷策略 ......................................................................................................... 8 五．核心條件 ........................................................................................................................... 8 六．經(jīng)營優(yōu)勢 ........................................................................................................................... 8 七. 目前公司為實(shí)現(xiàn)目標(biāo)的增資需求 ..................................................................................... 8 八. 財(cái)務(wù)分析 ............................................................................................................................. 9 第二部分 綜述 .............................................................................................................................. 9 一． 公司宗旨 ...................................................................................................................... 9 二． 公司簡介資料 .............................................................................................................. 9 三．各部門職能和經(jīng)營目標(biāo) ............................................................................................... 9 四． 公司管理 .................................................................................................................... 10 1. 董事會 ............................................................................................................................. 10 2. 經(jīng)營團(tuán)隊(duì) ......................................................................................................................... 10 3. 外部支持 ...................