網(wǎng)絡廣告的現(xiàn)狀及發(fā)展對策研究畢業(yè)論文-展示頁
2025-07-07 21:10本頁面
【正文】 .........................5（三）網(wǎng)絡廣告的特點 ......................................................5 ..............................................................5 ....................................................6，形式豐富 ..................................................可控制性 ............................................6 ..........................................................6二、網(wǎng)絡廣告的發(fā)展現(xiàn)狀 .....................................................7（一）國外網(wǎng)絡廣告發(fā)展狀況 ................................................7（二）我國網(wǎng)絡廣告發(fā)展狀況 ................................................7三、我國網(wǎng)絡廣告存在的問題 .................................................8（一）互聯(lián)網(wǎng)普及程度較低，限制了網(wǎng)絡廣告的發(fā)展 ............................8（二）廣告可信度低 ........................................................8（三）受眾群局限性大 ......................................................8（四）監(jiān)管機制及法律規(guī)范不健全 ............................................9（五）網(wǎng)絡垃圾郵件廣告問題突出 ............................................9四、解決我國網(wǎng)絡廣告存在問題的對策分析 .....................................9（一）加快我國網(wǎng)絡技術的發(fā)展 ..............................................9（二）加強對網(wǎng)絡廣告的管理及監(jiān)管力度 .....................................102（三）多渠道宣傳網(wǎng)絡廣告，提高網(wǎng)絡廣告的受眾 .............................10（四）完善法律法規(guī)的建設 .................................................10（五）加強對網(wǎng)絡垃圾郵件的治理 ...........................................10結 語 .....................................................................12注 釋 ...............................................................13參 考 文 獻 ....................................................14致 謝 .....................................................................163網(wǎng)絡廣告的現(xiàn)狀及發(fā)展對策研究[摘要]本文以網(wǎng)絡廣告為研究對象，網(wǎng)絡廣告是隨著互聯(lián)網(wǎng)不斷發(fā)展而出現(xiàn)的一種新興媒體，它雖然起步晚，但發(fā)展速度快、傳播形式多樣具有許多傳統(tǒng)媒體廣告所不能比擬的優(yōu)勢，其發(fā)揮的效用也顯得越來越重要。所以在人們的生活已互聯(lián)網(wǎng)緊密地聯(lián)系在一起的今天。本文首先從網(wǎng)絡廣告的載體互聯(lián)網(wǎng)的作用及影響出發(fā)，對目前國內(nèi)外的網(wǎng)絡發(fā)展情況、國內(nèi)的網(wǎng)絡廣告的現(xiàn)狀及網(wǎng)絡廣告的特點進行了分析。[關鍵詞] 網(wǎng)絡廣告；因特網(wǎng)；問題；對策分析conditions and development countermeasures research of work advertisementAbstract：This article based on work advertisment,it is a New Media es with the continuous development of the a lateer,the development speed and various forms of spread cannot matched by other traditional media advertisement,it use bee more it is very significant to have research on work advertisment ,when now people’s life are so associated with it. firstly this paper analyses the Characteristics of latest web development abroad and work advertisment conditions at home from the carrier of work advertisment its working and influence. And put forward corresponding countermeasures to solve the current web problems of our country on the basis of the concrete analysis above.Keyword:Network advertisement ；Inter ；Issue ；Countermeasure’analysis4前言網(wǎng)絡廣告是互聯(lián)網(wǎng)誕生的附產(chǎn)物，互聯(lián)網(wǎng)的發(fā)展必然帶動了網(wǎng)絡廣告的發(fā)展。在互聯(lián)網(wǎng)不不斷發(fā)展的將來，網(wǎng)絡廣告
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