房地產(chǎn)經(jīng)營(yíng)與估價(jià)營(yíng)銷(xiāo)策劃分析畢業(yè)設(shè)計(jì)論文-展示頁(yè)
2025-07-06 15:08本頁(yè)面
【正文】 之后，3月開(kāi)始，發(fā)展商以?xún)r(jià)換量全面鋪開(kāi)，新貨低價(jià)入市外，部分余貨通過(guò)加大折扣優(yōu)惠、“精裝變毛坯”等方式促進(jìn)銷(xiāo)售，特別是外圍區(qū)域，因競(jìng)爭(zhēng)激烈，降價(jià)幅度尤為明顯，在很大程度上刺激了剛需的入市，成交量回升明顯。 3市場(chǎng)研究 今年以來(lái)，雖然限購(gòu)限貸的房產(chǎn)調(diào)控政策仍未放松，但地方政府部分微調(diào)政策得以通過(guò)以及國(guó)內(nèi)經(jīng)濟(jì)經(jīng)濟(jì)增速的放緩，使得市場(chǎng)對(duì)后續(xù)更嚴(yán)政策出臺(tái)的預(yù)期有所減弱，而發(fā)展商以?xún)r(jià)換量的策略調(diào)整以及信貸政策微調(diào)帶來(lái)的房貸優(yōu)惠利率的下調(diào)，共同促使積壓了一年多的剛需客戶(hù)的入市，而之后改善需求及高端買(mǎi)家陸續(xù)進(jìn)場(chǎng)，促使整個(gè)樓市的企穩(wěn)回升。近幾年，隨著高新區(qū)中心區(qū)基礎(chǔ)設(shè)施的逐漸完善，良好的投資環(huán)境吸引了越來(lái)越多的客商前來(lái)投資落戶(hù)，總部經(jīng)濟(jì)和現(xiàn)代服務(wù)業(yè)發(fā)展迅速，銀行、投資、金融、科技、會(huì)展、保險(xiǎn)、咨詢(xún)等企業(yè)紛紛入駐。建設(shè)了現(xiàn)代化的實(shí)驗(yàn)學(xué)校、國(guó)際學(xué)校、幼兒園、居住小區(qū)，成立了行政審批服務(wù)中心，建立了投資、金融、人才交流、會(huì)展、保險(xiǎn)、法律、公證等支撐服務(wù)體系，實(shí)行規(guī)范化“一站式”辦公，為入?yún)^(qū)企業(yè)構(gòu)建安全、穩(wěn)定、公正、有序的良好環(huán)境。濟(jì)南市交通主干道經(jīng)十路、工業(yè)南路、世 紀(jì)大道穿區(qū)而過(guò)，西鄰濟(jì)南奧林匹克中心，東接章丘龍山文化發(fā)源地，南面是蔥翠山巒，北面距濟(jì)青高速公路和濟(jì)南國(guó)際機(jī)場(chǎng)僅需15分鐘車(chē)程。 高新區(qū)積極實(shí)施以道路建設(shè)為主體、與城市功能相配套、適度超前的基礎(chǔ)設(shè)施體系建設(shè)。項(xiàng)目結(jié)合濟(jì)南獨(dú)特的地理氣候，自然人文特征，創(chuàng)新提出“和而不同”混搭設(shè)計(jì)的規(guī)劃理念?！爸需F 項(xiàng)目開(kāi)發(fā)條件分析 中鐵通過(guò)以經(jīng)十路、鳳凰路、旅游路為依托的城市發(fā)展軸，將東部新城的各個(gè)片區(qū)緊密聯(lián)系在一起。項(xiàng)目擁有完善的教育資源，項(xiàng)目西側(cè)規(guī)劃了濟(jì)南市重點(diǎn)高中濟(jì)鋼高中，項(xiàng)目東側(cè)的高新區(qū)第二實(shí)驗(yàn)學(xué)校目前正在積極擴(kuò)建中，省直機(jī)關(guān)子女和留學(xué)人員國(guó)際社區(qū)都將就進(jìn)入讀，另外，項(xiàng)目?jī)?nèi)還將引進(jìn)知名雙語(yǔ)幼兒園，讓您的孩子第一時(shí)間享用優(yōu)質(zhì)教育資源，贏在起跑線上！項(xiàng)目北側(cè)的經(jīng)十路和南側(cè)的旅游路作為貫穿濟(jì)南東西向的交通要道,是濟(jì)南的交通主動(dòng)脈。項(xiàng)目周邊高端配套環(huán)伺左右，濟(jì)南市中醫(yī)院，一處養(yǎng)老院，三所區(qū)級(jí)文化設(shè)施，三處居住區(qū)級(jí)體育設(shè)施和一處新文化廣場(chǎng)，讓您的生活關(guān)懷無(wú)微不至，項(xiàng)目自身也擁有完善的商業(yè)配套。逸都國(guó)際位于三面環(huán)山、環(huán)境優(yōu)美的漢峪片區(qū)，項(xiàng)目周邊白云山、蓮花山、圍子山相依為伴，綠脈縱橫，空氣清新，是政府重點(diǎn)打造的生態(tài)居住中心。隨著項(xiàng)目自身與周邊配套的不斷完善，項(xiàng)目具有巨大的升值潛力?！№?xiàng)目北側(cè)為總部基地，將建成以商務(wù)辦公、科研設(shè)計(jì)、商業(yè)服務(wù)等功能為主的金融商務(wù)中心,建成后將有300米的超高層地標(biāo)性建筑，目前，已有齊魯證券總部等30余家大中型企業(yè)和金融機(jī)構(gòu)的簽約進(jìn)駐，相關(guān)配套設(shè)施也將迅速完善。根據(jù)規(guī)劃，未來(lái)的漢峪片區(qū)將建成濟(jì)南東部新區(qū)的商務(wù)科研中樞、生態(tài)宜居綠谷、和諧多元新區(qū)。逸都國(guó)際地處濟(jì)南東區(qū)核心漢峪片區(qū)，漢峪片區(qū)目前已經(jīng)成為濟(jì)南市新的金融商務(wù)中心，CBD中心和城市綜合體，是我市“十二五”期間的重點(diǎn)建設(shè)片區(qū)。開(kāi)發(fā)項(xiàng)目分布在北京、上海、深圳、西安、三亞、青島、杭州、廈門(mén)、成都、長(zhǎng)沙、貴陽(yáng)、沈陽(yáng)、石家莊、蚌埠、秦皇島等地，開(kāi)發(fā)面積超過(guò)2000萬(wàn)平米。投資商為中鐵置業(yè)集團(tuán)有限公司和中鐵十局集團(tuán)有限公司聯(lián)合投資，開(kāi)發(fā)商為濟(jì)南中鐵置業(yè)有限公司。s real estate marketing industry, to create the conditions to accelerate the real estate the original nothing to the present everywhere, can be said that, the concept of establishing and marketing a variety of marketing methods used, is a booming real estate industry witnessed. Real estate marketing is an important branch of marketing. Real estate marketing and other marketing, is personal and collective through a series of activities, especially some creative activities, with the other individual and collective exchanging products and value, in order to achieve a social process of its business purpose. Visible, real estate marketing is based on consumer demand for all kinds of real estate as a starting point, the enterprise to provide housing, through effective office buildings, mercial buildings, factories and other buildings and related services to meet the needs of consumers of production or life, material and spiritual needs of the business activities, to obtain a certain profit. Compared with the general modity market, the main characteristics of the real estate market is its special exchange objects, the object of real estate market is the real estate material entities and relying on the substance of rights and interests, therefore, the real estate marketing has its characteristics, and general principles of marketing can be used very good in the field of real estate. Modern real estate marketing is no longer a simple marketing work, but the enterprises to meet market demand as the center of the overall business activities, from market research staffing organization development and management of real estate investment activities, innovative marketing model should be out of the situation, the real estate marketing into the integrated marketing era. So the real estate marketing and broad, contains a wealth of content. The real estate market is the real estate products entering the market, converted to cash management activities, is the link between land and housing producers and consumers.The market petition is being increasingly fierce, how to maximize the benefit of the pany, to sell more buildings, is the real estate developers in pursuit of the goal, but because of the influence of national policy, the marketing environment, the quality of the enterprise itself and other aspects, the real estate business will face a variety of problems in the marketing process property of. This paper mainly analyzes the overseas Central Garden District in the whole process of marketing problems in the application of the marketing strategy of the real estate market.【Key words】 The real estate market Marketing planning Environmental Science 目 錄 項(xiàng)目環(huán)境分析與市場(chǎng)研究4 、區(qū)域環(huán)境分析4 、項(xiàng)目開(kāi)發(fā)條件分析 5 、市場(chǎng)研究5 項(xiàng)目市場(chǎng)定位與營(yíng)銷(xiāo)策劃9 、宏觀環(huán)境分析
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