【正文】 ................................................................................ 7 直接通廠家聯(lián)系進貨 .................................................................................. 7 利用網(wǎng)絡采購 ............................................................................................. 7 洗車行裝潢 ................................................................................................... 8 操作區(qū) ....................................................................................................... 8 辦公區(qū) ....................................................................................................... 8 接待室 ....................................................................................................... 8 精品屋裝修 ................................................................................................ 8 給排水設施安裝 ......................................................................................... 9 電力設施安裝 ............................................................................................. 9 第四章 市場競爭分析 ..............................................................................................10 環(huán)境競爭 ....................................................................................................10 價格競爭 .....................................................................................................10 特色競爭 .....................................................................................................10 服務競爭 .....................................................................................................10 第五章 市場營銷管理 ..............................................................................................11 營銷目標 .....................................................................................................11 市場定位 .....................................................................................................11 洗車行營銷策略 ...........................................................................................11 洗車行項目可行性分析報告 會員營銷 ...................................................................................................11 文化營銷 ...................................................................................................12 服務營銷 ...................................................................................................12 網(wǎng)絡營銷 ...................................................................................................12 洗車行促銷策略 ...........................................................................................12 樣品促銷 ...................................................................................................12 優(yōu)惠券促銷 ...............................................................................................13 折扣促銷 ...................................................................................................13 贈品和特價促銷 ........................................................................................13 獎勵促銷 ...................................................................................................13 第六章 洗車行發(fā)展與管理 .......................................................................................14 洗車行概述 ..................................................................................................14 注冊基本信息 ...................