【正文】 營銷策略 ................................................................................................... 19 產(chǎn)品研發(fā) ................................................................................................... 20 市場(chǎng)規(guī)劃 ................................................................................................... 20 服務(wù)品牌營銷 ........................................................................................... 21 企業(yè)形象與公共關(guān)系 .......................................................................................... 22 市場(chǎng)風(fēng)險(xiǎn)分析 ...................................................................................................... 23 市場(chǎng)容量風(fēng)險(xiǎn) ........................................................................................... 23 競(jìng)爭(zhēng)性風(fēng)險(xiǎn) ............................................................................................... 24 政策性風(fēng)險(xiǎn) ............................................................................................... 24 宏觀經(jīng)濟(jì)環(huán)境下的市場(chǎng)風(fēng)險(xiǎn) ................................................................... 25 入世后的市場(chǎng)風(fēng)險(xiǎn) ................................................................................... 25 ........................................................................................................................ 25 股東大會(huì) .............................................................................................................. 26 股東結(jié)構(gòu)沿革 ........................................................................................... 26 股東背景資料 ........................................................................................... 27 股東大會(huì)權(quán)限 ........................................................................................... 30 公司管理機(jī)構(gòu) ...................................................................................................... 31 董事會(huì) ....................................................................................................... 31 監(jiān)事會(huì) ....................................................................................................... 32 顧問委員會(huì) ............................................................................................... 33 擔(dān)保評(píng)審委員會(huì) /投資決策委員會(huì) ......................................................... 33 公司日常管理機(jī)構(gòu) ................................................................................... 34 經(jīng)營團(tuán)隊(duì)與激勵(lì)機(jī)制 .......................................................................................... 34 經(jīng)營團(tuán)隊(duì) ................................................................................................... 34 人力資源規(guī)劃 ........................................................................................... 35 培訓(xùn)計(jì)劃 ................................................................................................... 36 激勵(lì)機(jī)制 ................................................................................................... 36 企業(yè)內(nèi)部管理 ...................................................................................................... 37 業(yè)務(wù)管理 ................................................................................................... 37 現(xiàn)代化管理 ............................................................................................... 37 決策管理 ................................................................................................... 37 研究與開發(fā) ............................................................................................... 38 風(fēng)險(xiǎn)防范與管理 ....................................................................................... 38 .................................................................................................... 38 公司商業(yè)計(jì)劃 ...................................................................................................... 39 經(jīng)營計(jì)劃 ................................................................................................... 39 資金計(jì)劃 ................................................................................................... 41 理財(cái)計(jì)劃 ................................................................................................... 42 管理費(fèi)用計(jì)劃 ........................................................................................... 43 經(jīng)濟(jì)效益分析 ........................................................................................... 44 業(yè)務(wù)拓展計(jì)劃 ...................................................................................................... 47 財(cái)務(wù)分析 .............................................................................................................. 49 財(cái)務(wù)預(yù)測(cè) .............................................................................................................. 53 6 經(jīng)營風(fēng)險(xiǎn)分析 ...................................................................................................... 57 業(yè)務(wù)集中度分析 ....................................................................................... 57 風(fēng)險(xiǎn)準(zhǔn)備金 ............................................................................................... 59 反擔(dān)保資產(chǎn)分析 ....................................................................................... 60 ........................................................................................................................ 61 投資主體和資金投向 .......................................................................................... 61 投資風(fēng)險(xiǎn) .............................................................................................................. 63 增資擴(kuò)股與上 市 .................................................................................................. 64 增資擴(kuò)股計(jì)劃 ........................................................................................... 65 民營企業(yè)上市方案程序與資格 .............................................................. 66 公司上市方案 .......................................................................................... 69 投資效益分析與分配計(jì)劃 .................................................................................. 74