全球化妝品行業(yè)的探索性分析：主要的競爭品牌，技術(shù)和市場的發(fā)展趨勢畢業(yè)論文外文翻譯-展示頁
2025-05-27 16:14本頁面
【正文】 ironmental issues Growing concern about environmental issues also affected the industry. Several surveys demonstrated increased awareness of pollution and related issues. In 1990, Find/SVP (a New York survey group) estimated that million US households were environmentally interested shoppers. These consumers, called ‘Green consumers,’ accounted for about 20% of the US population and their number was expected to increase. In a report on Green consumers, Find/SVP cited three main concerns: animal rights and species preservation, availability of clean air and water, and waste management. One of the most controversial environmental matters facing the fragrance industry was pressure to reduce its use of volatile organic chemicals (VOCs). The most popularly used VOC was ethyl alcohol, which functioned as a solvent. The industry claimed that water was not a good substitute for ethyl alcohol because many fragrance ingredients were not watersoluble. Ingredients designed to help materials dissolve in water affected product texture and also presented possible safety concerns. Propellants 外文資料翻譯 — 英文原文 3 and many other ingredients used within the industry were also VOCs. VOCs were blamed for contributing to groundlevel ozone. In California, VOC emissions from colognes, perfumes, toilet water, aftershaves, and body splashes were estimated at almost 1700 pounds per day. Consequently, in the early 1990s, California proposed limits on VOC usage in fragrances (Donegan, 2020). New York and other states were expected to follow (Approval and Promulgation of Implementation Plan, 2020). In California, regulations took effect January 1, 1995, In addition to planned pliance with VOC regulations, many fragrance and cosmetic panies brought ‘green’ products to the market place. Estee Lauder introduced its Origins Natural Resources (Origin Natural Resources, 2020) line of skin care, body products, aromatherapy, and make up. The line was promoted as natural and nonanimal tested. Items were sold in recyclable containers. Revlon brought out New Age Naturals, skin care products made of all degradable ingredients, and Pure Skin Care, a line of products developed without animal testing (Cosmetic Testing, 2020). Revlon was one of the first large panies to fund research for alternatives with a $750,000 contribution to the Rockefeller University in 1979. While animal testing is still very much in existence at large corporations such as Procter amp。 difficulty in breathing。 dizziness。 Gamble Company (%), Revlon Inc. (%), and Avon Products Inc. (%) round out the top five. Bushido Company Limited (%), City Inc. (%), Kanebo Limited (%), Kose Company Limited (2%) and Chanel . (%) round out the top 10. Together these producers account for %, or $ billion, of the total $ billion global 外文資料翻譯 — 英文原文 2 cosmetics market. 3. Financial and SWOT analyses It is important to look at the financial statements as a whole than just the profits. We should be concerned about future performance of panies. Financial analysis of major players in cosmetic industry is important as one uses it to anticipate future conditions of industry. The SWOT analysis allows us to analyze a pany, their objectives, business plans and decisions. It also facilitates reviewing the positives and negatives of the industry and the pany its
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