【正文】
……..Florida ? Tokyo Disney……………..Japan ? Euro Disney……………….France trengths eaknesses pportunities hreats ? The Disney Name/Image ? Financial Backing ? New Management Team ? New Marketing Schemes ? Disney Attitude/Values vs. European Taste/Ways ? High Turnover ? European Culture ? Old Management Team had no experience. ? Great Location ? No Real Competitors ? Number One Tourist Attraction in France ? Adapting to European Consumers ? Currency Devaluation ? Visitor Spending ? European Economy ? High Interest Rates Strategies ?Differentiation Strategy ? “Breathtaking Rides” ? Creative Attractions ? Disney Characters ? Catered to Customers Strategies ?Cooperative Strategy ? Intern