外文翻譯---在線視頻的增長(zhǎng)開闊了眼界-其他專業(yè)-展示頁(yè)
2025-01-31 09:26本頁(yè)面
【正文】 red oncamera interviews with young customers. The president39。s message. Thus today, the smalltown bank39。s lighthearted, funloving culture. It was felt that the cartoon character, Bob, who is the video narrator, could be used again in future promotions. For the last 12 months, Chesapeake Bank has also been posting a video of its president and CEO talking about the institution39。s history and employees. A few banks, for example, are regularly videoing their president or CEO talking about the institution39。s mostly for online viewing. To produce these videos, some marketers are doing the shooting themselves. Others are hiring outside agencies. Some are purchasing packaged videos that can be customized for individual banks. Many videos are being posted on the bank39。 1 本科畢業(yè)論文外文翻譯 外文題目： Online Video Grows and Open eyes 出 處： ABA Bank Marketing 作 者： Walt Albro Introduction In the past, video was limited to television advertising— Which many munity bank marketers were reluctant to do because .e cost and unfamiliarity of the medium. But today39。s surge of video interest is not for broadcast or cable TV. It39。s own Web site. Others are linked to s as part of online marketing campaigns. Others are placed on Inter sites such as YouTube. Advertising new products or services is just one of the many uses of these videos. Banks are employing them to inform or educate their customers and prospects about financial issues. Some are deploying them as promotional backgrounders to acquaint customers with the bank39。s safety soundness or its quarterly earnings. Big banks may be advertising on work television, but munity banks are finding an audience by expanding into Website videos. Video on the Inter has proved to be a wonderful way for us to municate with our customers, says Jan Knock, vice president of marketing at Iowa State Savings Bank (assets: $180 million). Creston, Iowa . The media may be new, but we are delivering essentially the same message we did before. ABA Bank Marketing magazine talked with a sample of five munity bank marketers from around the country to learn how they are using online video and to hear what problems or benefits they see with the medium. Online Video Was a Logical Choice to Promote a New inter Service After developing a new online personal money management service, Chesapeake Bank decided that video promotion might be the best way to reach the younger demographic that it was targeting. Chesapeake Bank decided that video Since the institution was one promotion might be the best way to reach the of the first munity banks in the market to offer such a service, Chesapeake wanted to hit it hard with a marketing campaign. As a result, the bank created a twominute animated video that described Money Tracker and explained how it worked. The bank posted the video on its Web site and also on YouTube. It created a link to the video on several local Web sites and also a link on 2 promotional blasts. It helps to differentiate us because we are the only munity bank in this market that has online video, says Milsted. Within the first month, 1,000 people had viewed the video on YouTube and 800 people had gone to the Money Tracker site to try it out. The bank used an ad agency to create the video. Animation can, in some cases, be more
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