【正文】 previous version, the4S, by 。其二是在地圖應(yīng)用里植入實(shí)用內(nèi)容。可銳教育官網(wǎng)Meanwhile, Apple seems to be relying on three first is speedy second is the embedding of useful maps have spoken turnbyturn driving directions, which Google s version for the iPhonedid not, as well as reviews from Yelp, a locallistings pany that offers pretty full coverageof eateries and bars in America but much less ，蘋果要想取得成功似乎還將仰賴于三個(gè)條件。但這畢竟需要時(shí)間。蘋果在過去的三年里收購了三家地圖繪制公司，還有荷蘭公司 TomTom 為其提供數(shù)據(jù)。谷歌研發(fā)了八年左右才具備這方面的專長：該公司往世界各地派遣了道路勘測(cè)車輛，并且保有一批用于地圖測(cè)繪的飛機(jī)。9月25日，谷歌董事長艾瑞克?施密特稱該公司 尚未采取任何行動(dòng)。Being chucked off the iPhone is thus a blow to Google, though it may be enjoying Apple could return by making a new maps app, which would have to be approvedby chairman, Eric Schmidt, said on September 25th that it had not done ，盡管谷歌可能會(huì)對(duì)蘋果的窘境感到竊喜，但地圖應(yīng)用被 iPhone 拋棄對(duì)谷歌來說的確是一記重拳。根據(jù)數(shù)據(jù)公司 Score 的資料，今年八月份美國有95%的 iPhone 用戶使用了移動(dòng)設(shè)備地圖應(yīng)用。成千上萬的室內(nèi)地圖應(yīng)用也覆蓋了機(jī)場、百貨商店等場所。基于定位系統(tǒng)的應(yīng)用需要在程序里內(nèi)建地圖信息。Maps are being important strategic are more than an aid to getting fromA to based on locationto summon a taxi, sayneed maps inside mapscan include countless layers of information, plus advertisements from which money can are thousands of indoor maps, too, of airports, department stores and so also act as sensors, reporting their whereabouts, which can be used to to Score, a data firm, in August 95% of American iPhone owners and83% of owners of smartphones with Google s Android operating system used a mobile 。但這種地圖應(yīng)用缺少詳細(xì)信息而且漏洞百出，用戶的抱怨聲已經(jīng)充斥整個(gè)網(wǎng)絡(luò)。9月21日上市的 iPhone 5內(nèi)嵌了新的地圖應(yīng)用。Apple s mobile maps used to be supplied by its friendturnedarchrival, this yearApple decided to put maps of its own into iOS 6, rather than be beholden to its newmaps are built into the iPhone 5, which went on sale on September 21st, and appear whenolder devices are upgraded to iOS internet has been teeming with plaints about alack of detail and a surfeit of unlike Google s maps, Apple s lack publictransport 蘋果的移動(dòng)設(shè)備地圖應(yīng)用曾經(jīng)由谷歌提供。但在 iPhone 所勾畫出的平行宇宙 里，本報(bào)員工若是餓了，仍然能花五英鎊左右在這里享受一份煎蛋卷和一些薯?xiàng)l。這家咖啡館的食物和服務(wù)算不上一流，但價(jià)位也不是太離譜。 near our office in StJames was nothing fancy about the food, the prices or the closed in2005, and Franco s, the smarter Italian restaurant next door, expanded to take over in the parallel universe of the iPhone, hungry hacks can still enjoy anomelette and chips for around a is still on the mapat least, the map on Apple snew mobile operating system, iOS 《經(jīng)濟(jì)學(xué)人》的辦公室附近，有一家叫做 Mokaris 的咖啡館。他在信中寫道，用戶可以從蘋果的應(yīng)用商店下載這些替代性地圖應(yīng)用，而谷歌和諾基亞的地圖可作為網(wǎng)絡(luò)應(yīng)用提供給用戶。第二篇：2018年可銳考研英語優(yōu)秀閱讀文章賞析可銳教育官網(wǎng)2018年可銳考研英語優(yōu)秀閱讀文章賞析（六）Maps on smartphones智能手機(jī)的地圖應(yīng)用Lost敢問路在何方?The criticism heaped on Apple shows the growing importance of cartography蘋果目前飽受批評(píng)，證明在智能手機(jī)市場中地圖繪制愈加重要Update: On September 28th Tim Cook, Apple s chief executive, published an open letterapologising to customers for the shortings of the pany s Cook even directedusers to alternative map apps, writing that they could be downloaded from Apple s AppStore and that Google s and Nokia s maps were available as web ：9月28 日，蘋果公司首席執(zhí)行官蒂姆?庫克發(fā)表了一封公開信，就該公司地圖應(yīng)用的缺陷向用戶致歉。法巴銀行證券部門的股票交易人Antoine Pradayrol 說，2009年法國電信的股票表現(xiàn)十分甚差，遠(yuǎn)遜于歐洲同行。”With its premium products and pricing in France, which provides twothirds of its cashflow,France Tele’s market share and profits are being eroded by newers such as Iliad,which will launch its new mobile service in firm’s shares performed far worse thanthose of its European peers in 2009, says Antoine Pradayrol of Exane BNP Paribas, want to know how Mr Richard will fend off France Tele’s rivals aswell as how he will cheer up its ，法國電信在國內(nèi)的收入占到運(yùn)作資金的2/3。他以機(jī)頂盒舉例，伊里亞特推出的產(chǎn)品只有一種類型，法國電信的同類產(chǎn)品竟有 140種類型，每種類型還有換代產(chǎn)品，大大增加了操作的難度。In the past, says Mr Richard, France Tele, having recruited most of the graduates of theXCorps des Teles, the most elite stream of teles students, “thought there were fewskills or knowledge on teles outside France Tele”.Engineers still tend to call theshots, rather than marketing Iliad offers just one kind of settop box, hepoints out, the equivalent product from France Tele appears in 140 different types andgenerations, resulting in far too much plexity for users.“We must not lose oursuperiority in technology, research and development and innovation,” he says, “but weneed to be more marketingoriented and mindful of customers”.Richard指出，法國電信過去一直聘用名門院校的通信高材生，“認(rèn)為在技術(shù)智能方面，除了法國電信，再無業(yè)界翹楚。在他的領(lǐng)導(dǎo)下，法國電信會(huì)成長為更具威脅性的對(duì)手。Xavier Niel這樣評(píng)價(jià)Richard：“在把握市場這方面，Didier Lombard遠(yuǎn)遜于St233。phane Richard is far more attuned to the market than Didier Lombard,” says Xavier 可銳教育官網(wǎng)Niel,founder of Iliad, a young teles firm which has upended the French broadband market.“Under his management France Tele will bee a more dangerous petitor for us.”Already, while at the finance ministry, Mr Richard demonstrated a strong belief in thebeneficial effects of petition by helping Iliad obtain a mobile licence in the face offierce resistance from the incumbents and their political Niel是伊里亞特公司的創(chuàng)建者。他想讓法國電信按私有企業(yè)的方式運(yùn)作，進(jìn)而完全脫離國有控制。但是毋庸置疑的是，Richard頗有商業(yè)頭腦。Minority shareholders are now waiting to hear in detail what Mr Richard plans for the businessbeyond improving is a talented municator, but some foreign investorsgrumble that despite having been at the firm for over six months, he tends to turn to otherexecutives when asked for precise details on France Tele’s financial Richard clearly has lots of business grandson of a shepherd, he made hisfortune from a leveraged buyout of a property developer, Nexity, in is likelyto push France Tele into behaving like a private firm, and further away from its past as apublic ，而不僅僅是提升士氣。去年，前任副總裁LouisPierre Wenes迫于壓力辭職，他在上周向一家英國網(wǎng)站披露了不尋常的內(nèi)幕：法國電信的某位股東，利用自殺事件奪取公司管理權(quán)。Mr Richard, a former board member, joined the firm in 2009 as heir apparent to MrLombard, with the blessing of the government, which still holds a 27% was notdue to take over until next year, but the handover was accelerated in the midst of the an unusual outburst last week, LouisPierre Wenes, the group’s former deputy chiefexecutive, who resigned under pressure last year, to