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Products,?,24,A Hierarchy of Competencies,?,25,Building Strategy from Capabilities,Source: Robert M. Grant, “The Resource Based Theory of Competitive Advantage,” California Management Review, Spring, 1991, page 151.,?,26,How to map your industry’s profit pool,Orit Gadiesh and James L. Gilbert Harvard Business Review MayJune 1998,?,27,A straight forward exercise with complications,Concept is straight forward Define value chain activities Determine their size and profitability Application of concept is complicated Financial data doesn’t correspond to value chain activities Company data is aggregated across businesses Products, customer purchases, channel volumes rarely match up with boundaries of an activity Considerable creativity is required,?,28,Four step process,Define the pool Determine the size of the pool Determine the distribution of profits Reconcile the estimates,?,29,Four step process,?,30,What is “profit” anyway?,Can be thought of in three ways (all of which may be relevant for profit pool analysis) Accounting profit Return on investment Economic value added= aftertax operating profits – cost of all invested capital Cashflow Earnings before taking fixedasset and capital costs into account,?,31,Example: Credit cards at RegionBank,?,32,RegionBank’s Profit Pool Map,?,33,RegionBank’s Profit Pool Mosaic,?,34,樹立質(zhì)量法制觀念、提高全員質(zhì)量意識。Profit Pools and Core Competence,Darral G Clarke Professor of Management The Marriott School Brigham Young University,?,1,Profit Pools: A Fresh Look at Strategy,Orit Gadiesh and James L. Gilbert