競爭策略管理-文庫吧資料
2025-03-02 01:21本頁面
【正文】 by them 7 內在環(huán)境分析的關鍵問題包括： 下列三種情況，使管理者很難制定資源、能力與核心能力方面有關決策： 不確定性 :指外部環(huán)境中各因素的不確定性 複雜性 :指企業(yè)因為環(huán)境因素的不確定與變化 ,增加決策的複雜性 組織內衝突 :決策制定時意見與看法的分歧與衝突 若能克服上述三項關鍵性問題 , 將會是難得的企業(yè)能力 8 Components of Internal Analysis Discovering Core Competencies Resources ? Tangible ? Intangible Capabilities Core Competencies Competitive Advantage Strategic Competitiveness Four Criteria of Sustainable Advantages ? Valuable ? Rare ? Costly to Imitate ? Nonsubstitutable Value Chain Analysis ? Outsource 9 Discovering Core Competencies Resources ? Tangible ? Intangible Resources are what a firm has to work withits assetsincluding its people and the value of its brand name Resources represent inputs into a firm’s production process... such as capital equipment, skills of employees, brand names, finances and talented managers 10 Discovering Core Competencies Resources ? Tangible ? Intangible Tangible Resources ? Financial ? Physical ? Human resources ? Organizational Intangible Resources ? Technological ? Innovation ? Reputation 11 Discovering Core Competencies Capabilities Capabilities bee important when they are bined in unique binations which create core petencies which have strategic value and can lead to petitive advantage 12 Discovering Core Competencies Capabilities Capabilities are what a firm does, and represent the firm’s capacity or ability to integrate individual firm resources to achieve a desired objective 13 Discovering Core Competencies Core Competencies Core petencies are resources and capabilities that serve as a source of petitive advantage over rivals Core petencies distinguish a pany petitively and make it distinctive McKinsey and Co. remends using three to four petencies when framing strategic actions 14 Four Criteria of Sustainable Advantages ? Valuable ? Rare ? Costly to Imitate ? Nonsubstitutable Discovering Core Competencies Valuable: Capabilities that help a firm neutralize threats or exploit opportunities 15 Four Criteria of Sustainable Advantages ? Valuable ? Rare ? Costly to Imitate ? Nonsubstitutable Discovering Core Competencies Rare: Capabilities that are not possessed by many others 16 Four Criteria of Sustainable Advantages ? Valuable ? Rare ? Costly to Imitate ? Nonsubstitutable Discovering Core Competencies Costly to imitate: capabilities that other firms cannot develop easily, usually
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