【正文】 tion which is anized in order to provide space to the panies that wish to demonstrate their services and new products. Usually, a trade show is anized for a specific industry or a number of industries as well. Sometimes, a trade fair is open to the public and people are allowed to see the new products and sometimes, only the pany representatives are allowed to enter the trade fair. Apart from the members of trade and public, members of press are also invited to the trade fairs so as to cover the event. A considerable amount of capital is required to successfully run a trade fair. A trade show is usually run for few days but a large number of people are required for the smooth running as a lot of services are required for exhibitors. The money charged from participating panies is used for providing several facilities like acmodation, telemunication, space for setting up the booth, designing constructing trade show displays, inter services and manuals. Booth booking show preparation ? Phrases: ? 1. Excuse me, but when is the deadline for registration? ? 2. Lots of traffic. A steal at $2023 dollars. ? 3. When will the biggest crowd be at the show? ? 4. We’ d like to register for the trade fair. ? 5. Please send your registration form money to us by express. ? 6. I really need to set up before the exhibition! ? 7. Generally, anizers provide basic shells or modules then the exhibitors plete themseves. ? 8. Ok, ask them to send us some more brochures other forms. ? 9. We spent a lot of money on that stand we’ ll send the brochures immediately. ? 10. I work in the RD Department of a pany based in Los Angeles. We specialize in designing printers. Phrases ? Trade show/fair/exhibition/expo ? Deadline for registration register for ? Registration form missions ?Entrance fee distribution a 5′by 6′ booth ? Reserve/book a space/spot/booth stand ? Send by express/mail/remittance ? Exhibit, exhibition, exhibitors ? Inter hookup shells or modules ? Brochures, pamphlets order forms Booth booking ? A: Hello. I’ m calling because I saw an ad in Asian Wall Street Journal about our trade show. ? B: Yes. It’ s in Washington on May 27th and 28th. It costs $1000 for a 5’ by 6’ booth. ? A: Excuse me, but when is the deadline for registration? ? B: The deadline is tomorrow. However, we can make exceptions for overseas panies. ? A: Well, I’ m very interested. Where do I send the registration form and the money? ? B: To the address that appears on the bottom of the form. Please send it as soon as possible to reserve a space. (small dialogs) ? 1. A: Hello! Is that International Trade Fair Center? ? B: Yes. ________? ? 2. A: This is Jing Kai Trade Co. _______. (我們想?yún)⒓颖敬握箷? ? B: Sure. ________? (你想預定什么位置 ) ? 3. A: ________? (你能給我一些關(guān)于展會的信息嗎 ) ? B: Yes. It’ s in Washington on May, 27th and 28th. _______. （ 5英尺寬 6英尺長的展位要 1000 美元） ? 4. A: _________? (展會報名最后期限是什么時候 ) ? B: It’ s tomorrow. ? 5. A: _________? (我該把報名表和錢寄到哪 ) ? B: To the address on the bottom of the form. ______. (欲訂展位，請快寄來 ) ? 6. A: ________? (展廳 有信用卡刷卡機和網(wǎng)絡連線嗎 ) ? B: Yes. ________. (但你得額外交 50美元 ) ? :________? (你看這個攤位地點怎么樣 ) ? B: Quite good. ________. (人流很多，也很便宜 ) ? 8. A: ———— ？（為什么我們的貨物還沒擺到展位上） ? B: They arrived late yesterday. But don’ t worry, ______. (我們會在展覽開始前把展位布置好的 set up) Translate ? A:你好！是國際貿(mào)易展覽中心嗎？ ? B:是的，有什么事嗎？ ? A:我是京凱貿(mào)易公司。 ? B:你說的有道理。 ? B:可是我們當前的預算很緊張。 ? B:我承認電視廣告會給觀眾留下深刻的印象，但是電視廣告太貴了。 ? Discussion1: What means of advertising do you know? 2. Advertisement Sentence patterns ? 1. The repetition of mercials will help make our products wellknown and build strong brand positions. ? 2. I’ ve heard they live on the 15% discount on the advertising we purchase. ? 3. I’ m especially interested in the role of image, public relations and advertising in the production promotion. ? 4. So many psychological factors should be considered in advertising. ? 5. At the moment, we’ re working on some new promotion literature which will be used in the shops. ? 6. Now, let’ s e back to the design department. What techniques do you usually use in advertising? Phrases ? TV mercials brand position ? Promotion literature advertising agency ? Merchandising national launch ? Advertising campaign press conference ? Preliminary market test pamphlet ? Flyers leaflets ? Discussion 2: What do you see as the most effective means of advertising? J: What do you see as the most effective means of advertising? TV, radio or print? S: That all depends on what