傳立中國媒體市場分析(1)-文庫吧資料
2025-01-16 00:04本頁面
【正文】 unded Research Information DATA TYPE SUPPLIER COVERAGE TV Ratings People meter Nielsen Media Research 11 markets Diary based Nielsen Media Research 11 markets People meter CSM 19 markets Diary based CSM 73 markets Provincial Panel (diary) CSM 19 provinces TV spot monitoring Nielsen Media Research 133 markets CTR 177 markets Ad Expenditure TV/Print Nielsen Media Research 133 markets TV/Print CTR 177 markets Media Habits TGICMMS Sinomonitor/BMRB 30 markets CNRS CTR 36 markets *ACNielsen are now known as Nielsen Media Research ** Page 9 About Media Expenditure… Advertising spend experienced a robust growth Total : RMB 139,472 million US$ billion 2023TV74%N e w s .24%M a g .2%Source : Nielsen Media Research Total : RMB 198,646 million US$ 2023Mag.2%TV76%News.22%** 2023 Top Ten Section National 42,954,24235,046,83323,536,88613,259,36210,706,66810,581,4959,247,9238,291,8647,476,6667,155,2690 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000PharmaceuticalsToiletriesRetail ServicesIndustrial/OfficeMiscellaneousReal EstatesFoodstuffBeveragesAutomotivesLeisurePharmaceutical remained the leading spending section in this market Source : Nielsen Media Research RMB (‘000) ** 2023 Top Ten Super Brands RMB (‘000) Source : Nielsen Media Research (National) 2,829,7042,320,2212,195,3002,138,5132,063,8922,038,8111,987,4061,824,7121,739,6801,644,5851,000,000 2,000,000 3,000,000Oil o
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