【正文】 為著名的旅游度假目的地，越來越受到人們的關(guān)注，而位于世界級(jí)旅游目的地的天域度假酒店二期，更會(huì)為三亞旅游房地產(chǎn)業(yè)增添新的亮色，可以預(yù)測(cè)，本項(xiàng)目具有較好的市場(chǎng)前景。我們?cè)谝韵虏糠值呢?cái)務(wù)評(píng)價(jià)中，運(yùn)用的經(jīng)濟(jì)數(shù)據(jù)，如價(jià)格，均是低于目前的市場(chǎng)價(jià)格；成本，又是按最高可發(fā)生的成本估算，因此，從理論上來講，本項(xiàng)目的實(shí)際收益率將會(huì)高于本項(xiàng)目以下預(yù)測(cè)的理論收益率。B、 均為新建項(xiàng)目●本項(xiàng)目與華宇皇冠項(xiàng)目相比較具有如下優(yōu)勢(shì)：A、 位置更好，我們?yōu)榕R海一線，B、 產(chǎn)品概念、戶型設(shè)計(jì)更符合市場(chǎng)的需求（突出旅游房地產(chǎn)概念，迎合客戶對(duì)旅游度假房產(chǎn)的需要，套房戶型可自由組合）C、 總體規(guī)劃與產(chǎn)品概念相一致，酒店式外觀，花園式環(huán)境，設(shè)專用循環(huán)水游泳池，精心打造度假空間，充分營(yíng)造度假氛圍。項(xiàng)目劣勢(shì)：項(xiàng)目規(guī)模稍小，無法構(gòu)筑更完美的社區(qū)環(huán)境；戶型設(shè)計(jì)面積較大，不能非常適用內(nèi)地人購(gòu)房對(duì)面積的要求；本項(xiàng)目地處椰夢(mèng)長(zhǎng)廊的盡頭和老城區(qū)，周邊環(huán)境稍顯美中不足?！叭A宇皇冠假日酒店”現(xiàn)在價(jià)格定位是：13000元/平方米（均價(jià)）。目前唯一競(jìng)爭(zhēng)對(duì)手是位于亞龍灣天域一期北面的“華宇皇冠假日酒店”。嚴(yán)格來說三亞引入產(chǎn)權(quán)酒店概念的房地產(chǎn)項(xiàng)目并不多見。從產(chǎn)權(quán)發(fā)售的角度考慮，同樣是為這樣一群高端客戶提供亞龍灣的自有星級(jí)酒店產(chǎn)權(quán)客房，對(duì)象中包括以高端旅游房產(chǎn)為目標(biāo)的自有資金在千萬(wàn)以上的投資群體。無論開發(fā)為何種物業(yè)，它都是稀缺的，不可多得的。用開發(fā)度假酒店，是非常珍貴非常稀缺的一塊寶地。天域二期與天域一期聯(lián)為一體，以其完全開敞式的熱帶濱海酒店風(fēng)格，以其毫無可比擬的特色區(qū)別于凱萊、喜來登等酒店，這將牢固的鞏固和保持其競(jìng)爭(zhēng)地位。根據(jù)亞龍灣公司提供的資料，近五年來游客增長(zhǎng)的速度遠(yuǎn)大于酒店接待能力與增長(zhǎng)速度之比如下：酒店接待能力實(shí)際到訪游客數(shù)量圖例： （表3）8151426321705022080330 單位：萬(wàn)/人次 1999年 2000年 2001年 2002年 2003年從上表可見亞龍灣的酒店還沒有達(dá)到飽和，星級(jí)客房接等依然有很大的市場(chǎng)。三亞旅游市場(chǎng)的穩(wěn)步發(fā)展給酒店業(yè)帶來蓬勃生機(jī)。這都是本項(xiàng)目面對(duì)的市場(chǎng)基礎(chǔ)。所有在三亞的房地產(chǎn)商都明白了一個(gè)道理：時(shí)機(jī)來了。尤其是亞龍灣的一線海景，這種最為稀缺的資源尤為搶手。在中國(guó)最好的度假地區(qū)投資房產(chǎn)，似乎成了人們相互之間發(fā)自內(nèi)心的默契。2001年，以瑞海豪庭的被搶購(gòu)為代表的地產(chǎn)經(jīng)濟(jì)復(fù)蘇只是一個(gè)信號(hào)。房地產(chǎn)投資從腹地走向旅游度假勝地，是房地產(chǎn)發(fā)展的一個(gè)必然。據(jù)新華社經(jīng)濟(jì)觀察報(bào)道，2001年到2003年之中，三亞房地產(chǎn)的購(gòu)買者當(dāng)?shù)鼐用裰徽?0%，海南島的客戶占了20%，而全國(guó)其他城市的購(gòu)買者占了70%。為了增加城市的綜合競(jìng)爭(zhēng)力以及在世界范圍內(nèi)的知名度，三亞市政府進(jìn)行了系列的形象工程建設(shè)，組織了大量的重大文化活動(dòng)，……這一切都成功地將三亞推向全國(guó)、甚至世界優(yōu)秀旅游城市的前列。近年來三亞城市發(fā)展日新月異，城市品位顯著提升。亞龍灣更是成為人們來三亞旅游的必到之處。這一稀缺資源對(duì)世人的吸引力越來越大。而天域二期，則是位于綜合自然條件最好的亞龍灣。 2．三亞有著天生麗質(zhì)的自然美。現(xiàn)在，一批依山傍海，環(huán)境優(yōu)美的海景房成為頗受消費(fèi)者歡迎的“皇帝女”，銷售勢(shì)頭有增無減。緊接著，“碧海藍(lán)天”、“藍(lán)海花園”、“昌達(dá)海景花園”等隨之跟進(jìn)。旅游房地產(chǎn)業(yè)從旅游業(yè)和房地產(chǎn)的交融中脫穎而出。旅游業(yè)已經(jīng)被中央政府確定為國(guó)民經(jīng)濟(jì)發(fā)展新的增長(zhǎng)點(diǎn)，它在擴(kuò)大開放，帶動(dòng)相關(guān)產(chǎn)業(yè)的發(fā)展，促進(jìn)就業(yè)和區(qū)域經(jīng)濟(jì)平衡發(fā)展以及提高人民生活質(zhì)量和素質(zhì)等方面發(fā)揮了越來越重要的作用。 1．從三亞市來看，是我國(guó)近年來旅游業(yè)發(fā)展最迅速的城市之一。酒店是旅游產(chǎn)業(yè)鏈中的重要環(huán)節(jié)，而度假酒店是酒店類型中數(shù)量不多，但占經(jīng)濟(jì)比重較大的類型之一。目前北京、青島、北海、珠海、長(zhǎng)春、蘭州、昆明、長(zhǎng)沙、深圳、海南等地均開始出現(xiàn)各種規(guī)模的產(chǎn)權(quán)酒店。美國(guó)的產(chǎn)權(quán)酒店已超過了1000個(gè)。據(jù)國(guó)際旅游組織2002年報(bào)告，%。產(chǎn)權(quán)酒店是一種旅游業(yè)和房地產(chǎn)業(yè)有效結(jié)合的投資品種。1976年，法國(guó)阿爾卑斯山地區(qū)的旅游酒店首次進(jìn)行了真正意義上的而產(chǎn)權(quán)酒店則是進(jìn)而買斷產(chǎn)權(quán)而不僅是買斷時(shí)段，即將酒店的客房分割，每間客房作不住時(shí)為一個(gè)帶有獨(dú)立產(chǎn)權(quán)的獨(dú)立單位，出售給客戶。它是由消費(fèi)者或個(gè)人投資者買斷酒店客房在特定時(shí)間里的使用權(quán)。72綠化率：65。4 主要技術(shù)經(jīng)濟(jì)指標(biāo)總占地面積：58070平方米總建筑面積：67981平方米可銷售面積：34000平方米，建筑密度：24。3 可行性研究的依據(jù)和范圍本報(bào)告是基于對(duì)市場(chǎng)的充分了解和對(duì)該項(xiàng)目的市場(chǎng)前景有著準(zhǔn)確的判斷而作的，具有科學(xué)性和前瞻性。在美麗的亞龍灣區(qū)域內(nèi)可以供給的濱海一線房地產(chǎn)目前尚無一家，亞龍灣二線房地產(chǎn)產(chǎn)品也屈指可數(shù)，在未來幾年內(nèi)將遠(yuǎn)遠(yuǎn)難以滿足市場(chǎng)對(duì)亞龍灣濱海房地產(chǎn)產(chǎn)品的強(qiáng)大需求。與其同時(shí)，三亞也因?yàn)榱己玫臍夂蚝蛢?yōu)美的自然環(huán)境使得內(nèi)地人特別是東北、華北地區(qū)的人們對(duì)到三亞過冬、度假充滿熱情，客觀上造成了三亞近期推出的房產(chǎn)特別是海景房大多數(shù)被內(nèi)地人所購(gòu)買。近幾年，三亞房地產(chǎn)慢慢脫離海南房地產(chǎn)泡沫經(jīng)濟(jì)的陰影，開始復(fù)蘇，并朝著良性的方向發(fā)展，三亞的房地產(chǎn)開始了新一輪的升溫。在全國(guó)旅游發(fā)展的大形勢(shì)下，三亞的旅游業(yè)步步升溫。2 項(xiàng)目提出的背景及建設(shè)必要性在過去的20年，隨著中國(guó)經(jīng)濟(jì)持續(xù)升溫，中國(guó)的旅游業(yè)有了長(zhǎng)足的增長(zhǎng)，現(xiàn)已躋身于世界旅游大國(guó)之列，躍居亞洲旅游大國(guó)之首。天域度假酒店二期便位于亞龍灣海岸線的中點(diǎn)。國(guó)家環(huán)境保護(hù)總局把三亞亞龍灣浴場(chǎng)列入全國(guó)5個(gè)水質(zhì)優(yōu)、最適宜游泳的海水浴場(chǎng)。世界旅游組織把三亞認(rèn)證為4A級(jí)旅游目的地。與阿拉伯海、紅海、加勒比海、孟加拉灣、墨西哥灣、夏威夷群島一道，呼吸著溫馨的海洋季風(fēng)，這是一條關(guān)于熱帶，關(guān)于濱海的假日旅行線。本項(xiàng)目位于三亞著名的國(guó)家級(jí)旅游度假區(qū)亞龍灣。Lesson21 Mad or not? 是不是瘋了？t realize one important thing. I39。s a waste of time.39。 my friends say.39。Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky. Instead of catching fish, they catch old boots and rubbish. I am even less lucky. I never catch anythingnot even old boots. After having spent whole mornings on the river, I always go home with an empty bag. 39。 I said sadly.39。but they are for next Wednesday39。Certainly, 39。 I asked.39。Certainly,39。 he asked.39。 Susan exclaimed.39。ve sold out,39。I39。 I asked.I hurried to the ticketoffice. 39。 Susan answered.39。 I said.39。 he said 39。I39。t got my bag.39。but I can39。Yes, thank you,39。Did you have a good meal ?39。After I had had lunch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasn39。My aunt Jennifer is an actress. She must be at least thirtyfive years old. In spite of this, she often appears on the stage as a young girl. Jennifer will have to take part in a new play soon. This time, she will be a girl of seventeen. In the play, she must appear in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orangecoloured dress. If anyone ever asked her how old she is, she always answers, 39。 If you receive a request like this, you cannot fail to obey it!If you park your car in the wrong place, a traffic policeman will soon find it. You will be very lucky if he lets you go without a ticket. However, this does not always happen. Traffic police are sometimes very polite. During a holiday in Sweden, I found this note on my car:39。100 a year!t interrupt,39。 I said in a weak voice. 39。The secretary told me that Mr. Harmsworth would see me. I felt very nervous when. I went into his office. He did not look up from his desk when I entered. After I had sat down, he said that business was very bad. He told me that the firm could not afford to pay such large salaries. Twenty people had already left. I knew that my turn had e. 39。 As I soon learnt, he was English himself! After I had left a small village in the south of France, I drove on to the next town. On the way, a young man waved to me. I stopped and he asked me for a lift. As soon as he had got into the car, I said good morning to him in French and he replied in the same language. Apart from a few words, I do not know any French at all. Neither of us spoke during the journey. I had nearly reached the town, when the young man suddenly said, very slowly, 39。Lesson 14 Do you speak English? 你會(huì)講英語(yǔ)嗎？people in the town will be meeting them at the station. Tomorrow evening they will be singing at the Workers39。Lesson 13 The Greenwood Boys 綠林少年Our ncighbour, Captain Charles Alison, will sail from Portsmouth tomorrow. We shall meet him at the harbour early in the morning. He will be in his small boat, is a famous little boat. It has sailed across the Atlantic many times. Captain Alison will set out at eight o39。 Harry said, 39。2. To my surprise, he gave me the money immediately. 39。I was having dinner at a restaurant when Harry Steele came in. Harry worked in a lawyer39。s.Lesson 10 Not for jazz 不適于演奏爵士樂s two minutes past twelve! The clock has stopped!39。 time. Fifteen minutes passed and then, at five to twelve, the clock stopped. The big minute hand did not move. We waited and waited, but nothing happened. Suddenly someone shouted, 39。Lesso