【正文】 Pleasant staff attitude 工作人員可親的態(tài)度R5. Good reputation of the make 該品牌的良好信譽R13. Good vehicle styling 出色的汽車造型R21. Salesperson unhurried for a purchase decision 銷售人員不催促作購買決定R6. Remended by friends/relatives 朋友/親戚的推薦R14. A model I wanted 是我想要的車型R22. Low maintenance cost 保養(yǎng)費用低R7. The vehicle’s tradein value 舊車換新車的折價R15. Safety 安全性R23. Environmentally friendly 環(huán)保R8. Enjoyed testdrive 愉悅的試車R16. Comfortable 舒適性R24. Other, please specify(Q22R24v) 其它, 請注明 (Q22R24v) 5 / 21Q23. What is the single MAIN reason you decided to purchase the vehicle? 哪一項是您買這部車的最主要原因? Please write the appropriate number from above. R 請從上面的選項中,寫出符合的選項號.Rating Your Selling Dealer 評價您的銷售商Please answer the following questions about the dealer from which you purchased your new vehicle.請回答下列關于您所購買的新車的經銷商的問題.Q24. Where did the sales talk take place? 購買洽談的地點在哪兒?1. Home/ work 2. Dealer 3. Home/ work and dealer 家里/ 工作地點 經銷商 家里/ 工作地點和經銷商處Q25. Have you visited the dealer from which you purchased the vehicle? 您是否到您購車的這家經銷商處去過?1. Yes 2. No (Go to Q28) 去過 沒去過 (跳至 Q28)Q26. From the moment you entered the dealership, how long was it before a salesperson or other dealership personnel greeted you? 當您進入這家經銷商處時,多久后才有業(yè)務人員或其他工作人員來招待您? Minutes 分鐘Q27. Which of the following best describes the way you were greeted when you FIRST arrived at your dealership? 當您去的時候,下列哪一項可最好的表述他們對您的接待方式 ?1. Took long to find a salesperson 花很長時間才找到一個業(yè)務人員3. Felt like salesperson was ready to “pounce” the second I arrived 到達時, 感覺好像銷售人員突然襲來2. Was greeted in right amount of time 在恰當的時間內得到接待Q28. Did the salesperson offer you a test drive? 業(yè)務人員讓您試開車子了嗎?1. Yes 2. No 有 沒有Q29. Did you test drive the vehicle you bought (or one like it) from the selling dealer? 您是否在經銷商哪兒試開過您買的哪部車(或同類型的車)? 1. Yes 2. No (GO TO Q30) 試過 沒試過 (跳至 Q30) If yes ... 如試了... How long was the test drive? Q29a1. .hours Q29a2. minutes 試開時間有多長? 小時 分鐘 Rating Your Selling Dealer (continued)評價您的銷售商(繼續(xù))The following section asked you to rate the DEALERSHIP WHERE YOU PURCHASED your new vehicle using a scale of 1 to 10. This section is divided into five parts:下面的部分, 將讓您為您購得您車的經銷商評分,評分范圍是 1 到 10 分. 這部分被分為五部分 . facility 經銷商設施(地點, 外觀等)3. Working with your Salesperson 銷售人員(選車, 議價等) process 交貨過程 deal 交易條件4. Paperwork / Purchase/ Finance Process 財務過程UNACCEPTABLE無法接受01 02 03 04 05 06 0807 09 10 OUTSTANDING非常好AVERAGE一般6 / 21 Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, please rate the following:用上面的 1 到 10 的評分標準,1 是無法接受 ,10 是非常好, 5 是一般, 給下面的選項打分:Q30. DEALERSHIP FACILITY 經銷商設施R1. Convenience of location 位置便利 /10R2. Selection of vehicles (carried wide selection of colors, options, etc.) 汽車可選擇的范圍(包括:多種可選擇的顏色,車子種類等. ) /10R3. Hours of operation (evening, weekends, etc.) 營業(yè)時間(晚上,周末,等) /10R4. Appearance and cleanliness of facility 整個經銷處的外觀和整潔情況 /10R5. Neighborhood (safe, clean, etc.) 周圍的環(huán)境(安全, 整潔,等) /10R6. Comfort of the area or office where you and your salesperson pleted the sales transaction 您和業(yè)務人員完成交易的場所或辦公室里, 那兒的舒適程度 /10R7. Ease of looking at vehicles (vehicle parked for easy access, well anized, etc.) 看車的方便與否(汽車停放有序, 取車方便等) /10R8. Availability of product information 產品信息的提供 /10R9. Pressurefree environment 輕松的氛圍 /10 inviting and friendly 展示間的環(huán)境怡人 /10 rating of the dealership facility 對整個經銷設施的總體評價 /10Q31. YOUR DEAL 交易條件R1. Price paid relative to expectations 最終付出的價格同您的期望相比較 /10R2. Degree to which you had influence on the contract terms 您對合同條款的影響程度 /10R3. Overall rating of fairness of deal 請給整個交易條件的公平性打分 /10Rating Your Selling Dealer (continued)評價您的銷售商(繼續(xù))UNACCEPTABLE無法接受01 02 03 04 05 06 0807 09 10 OUTSTANDING非常好AVERAGE一般7 / 21 Using the above scale of 1 to 10 where 1 is UNACCEPTABLE, 10 is OUTSTANDING, 5 is AVERAGE, please rate the following: 用上面的 1 到 10 的評分標準,1 是 無法接受,10 是非常好, 5 是一般, 給下面的選項打分:Q32. WORKING WITH YOUR SALESPERSON 與業(yè)務人員的相處R1. Salesperson’s knowledge about vehicles 銷售人員的汽車知識 /10R2. Salesperson’s explanation of features, advantages, and benefits of vehicle 銷售人員對車的特性,優(yōu)點,以及好處的解釋 /10R3. Salesperson’s appearance (clothes, grooming, etc.) 銷售人員的儀表(衣著,打扮,等) /10R4. Salesperson’s attention focused on you (not other customers) 銷售人員專心接待您(而不是其它顧客 ) /10R5. Concern you purchased the best vehicle for your needs 考慮到最適合您需要的車子 /10R6. Courtesy and friendliness of salesperson 銷售人員禮貌親切 /10R7. Honesty of salesperson 銷售人員的誠實態(tài)度 /10R8. Fulfilled all promises/ mitments made during the sale 兌現所有在銷售過程中的承諾和義務 /10R9. Made the negotiation process clear and understandable 使購車定價過程清楚明了 /10R10. Concern for your budget 為您的預算著想 /10R11. Ability to provide plete answers to your questions 有能力對您提出的問題作全面的回答 /10R12. Allowed sufficient time for you to make a decision 給您足夠的時間作決定 /10R13. Provide a hasslefree sales experience 給您了一次沒有爭執(zhí)的購車經歷 /10R14. How quickly you were able to select your vehicle 您挑選汽車有多快 /10R15. How quickly you negotiated/set your price 您協(xié)商 /確定價格有多快 /10R16. Amount of pressure during purchase process 在整個購買過程中,您的壓力有多大 /10R17. Overall rating of worki