【正文】
roducts fall, and their profits decline. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Monopolistic Competition in the Short Run Shortrun economic losses encourage firms to exit the market. This: ? Decreases the number of products offered. ? Increases demand faced by the remaining firms. ?Shifts the remaining firms’ demand curves to the right. ?Increases the remaining firms’ profits. 來(lái)自 中國(guó)最大的資料庫(kù)下載 The LongRun Equilibrium Firms will enter and exit until the firms are making exactly zero economic profits. 來(lái)自 中國(guó)最大的資料庫(kù)下載 A Monopolistic Competitor in the Long Run... Quantity Price 0 Demand MR ATC MC Profitmaximizing quantity P=ATC 來(lái)自 中國(guó)最大的資料庫(kù)下載 Two Characteristics of LongRun Equilibrium ?As in a monopoly, price exceeds marginal cost. ?Profit maximization requires marginal revenue to equal marginal cost. ?The downwardsloping demand curve makes marginal revenue less than price. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Two Characteristics of LongRun Equilibrium ?As in a petitive market, price equals average total cost. ?Free entry and exit drive economic profit to zero. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Monopolistic versus Perfect Competition There are two noteworthy differences between monopolistic and perfect petition—excess capacity and markup. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Excess Capacity ?There is no excess capacity in perfect petition in the long run. ?Free entry results in petitive firms producing at the point where average total cost is minimized, which is the efficient scale of the firm. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Excess Capacity ?There is excess capacity in monopolistic petition in the long run. ?In monopolistic petition, output is less than the efficient scale of perfect petition. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Excess Capacity... Quantity (a) Monopolistically Competitive Firm (b) Perfectly Competitive Firm Quantity Price P = MR (demand curve) MC ATC Price Demand MC ATC Excess capacity Quantity produced Efficient scale P = MC Quantity produced = Efficient scale P 來(lái)自 中國(guó)最大的資料庫(kù)下載 Markup Over Marginal Cost ?For a petitive firm, price equals marginal cost. ?For a monopolistically petitive firm, price exceeds marginal cost. 來(lái)自 中國(guó)最大的資料庫(kù)下載 Markup Over Marg