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顧客滿意度指數(shù)測評體系報告-文庫吧資料

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【正文】 Australia) ACSI (Argentina) BCSI (Brazil) MCSI (Mexico) CCSI (Canada) ACSI ? Global Competition ? The Role of Intangibles Major Reasons for a National Index of Customer Satisfaction ? Quality of economic output is essential to living standards ? Customer satisfaction is a leading indicator of pany economic performance ? Customer satisfaction contributes to economic growth and job creation ? Necessary measure for CPI, productivity, and ultimately, GDP : ; :; : Some Important Economic Indicators and a NEW One! G D P P r odu c t i v i t y B al an c e of T r ad e E m pl oy m en t C on s um er P r i c e I nd ex I nd ex of Le adi ng I ndi c at or sE c o n o m i c P o l i c yF i n a n c i a l M a r k e t sNational Economy, Sectors and Industries* $665 B $582 B $472 B $392 B $277 B $106 B $62 B * The size of each of the seven sectors is shown above as the percent of the total 1994 gross domestic product. Sales figures reflect the total sales for the selected . firms. The total sales of the selected firms are 51% of the GDP for these seven sectors and 38% of the national GDP. Manufacturing Nondurables (SIC 2) % Manufacturing Durables (SIC 3) % Transportation/ Communications/ Utilities (SIC 4) % Retail (SIC 5) % Finance/ Insurance (SIC 6) % Services (SICs 7,8) % Public Administration/ Government (SIC 9) % Apparel/ athletic shoes Apparel/sportswear Beverages/beer Beverages/softdrinks Food processing ? meat ? dairy ? canned goods ? cereal ? baked goods ? confectionary Gasoline Personal care and cleaning products Publishing/newspapers Tobacco/cigarettes Automobiles, vans and light trucks Consumer electronics/ TV and VCR Household appliances Personal puters Airlines Broadcasting/TV Parcel delivery amp。 express mail Telemunications/ local phone Telemunications/ long distance phone . Postal Service Utilities/electric service Department and discount stores Restaurants/fast food, pizza, and carryout Supermarkets Commercial banks Life insurance Insurance/
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