【正文】 20xx Others 100% 100% Key trends Rationale ? Industry undergoes further consolidation ? Foreign players lose market share to local players ? Top five players in the market –Changhong, TCl, Konka, Hisense, Skyworth,controlled % of the market in 1999 grew to % in 20xx ? Local players increased market share from 65% in 1999 to ~67% in 20xx Rowa LG Panda Jinxing SkyworthRGB Xoceco Philips Haier Panasonic Hisense Toshiba TCL Changhong Konka Sony SEC China010821BJToshiba 的資料庫下載 DALIAN TOSHIBA’S MARKET POSITION IN CHINA’S PJTV MARKET: NO. 1 MARKET SHARE LEADER Source: GFK, internal interview, literature search, external interviews: Sony, Panasonic, Toshiba Key trends Rationale ? Established MNCs, Toshiba, Sony will continue to dominate market ? Local players start establishing themselves by 20xx ? Highend producers with superior technology in pixel resolution and brightness ? Local players expected to acquire key PJTV technologies as of 20xx ? As parison, Changhong alone now controls ~ 20% of large screen CRTV market, local players likely to gain similar share in PJTV market Market share by sales Percent Local (Konka Changhong, etc) Other MNCs Hitachi Panasonic Samsung Sony Toshiba 1999 20xx 100% 35323332710151461~5~3~4 ~3100% SEC China010821BJToshiba 的資料庫下載 PJTV PLAYERS’ STRENGTHS AND WEAKNESSES Company Strengths/weaknesses Toshiba ? Strong brand name ? Aggressive sales and marketing Sony ? No. 1 brand name ? Premium market with highest industry profits Samsung ? Strong quality in resolution and brightness ? Solid position in the market ? Comparable technology with Japanese counterparts Other MNCs: Panasonic, Philips, etc. ? Possess the technology, but yet to establish themselves in market Local panies: TCL, Konka, Hinsense, Haier, Changhong ? Lack the key technologies for PJTV ponents – tubes and screen ? Lowend brand have resulted in low sales volume ? Will fill up the technology gap by about 20xx Source: Lit search, McKinsey analysis SEC China010821BJToshiba 的資料庫下載 TOSHIBA HAS A FULLLINE PROUCT OFFERING IN NOTEBOOK, COVERING LOWEND TO PREMIUM SEGMENT Source: Literature research Key product offerings ? Satellite Series 2800 (, , ) ? Portege Series (7220CT, 3480CT, 3490CT) ? Tecra Series (8100H, 8000J, 8200) ? Satellite 1750 () ? New satellite 2800 (, ,) ? Satellite Pro 4600 (, , ) ? New Satellite Pro 4600 () ? Satellite 3000 () Source: literature research SEC China010821BJToshiba 的資料庫下載 TOSHIBA IS STRONG IN EDUCATION, LARGE AND MEDIUM BUSINESS, BUT PARTICULARLY WEAK IN GOVERNMENT Source: IDC 1 7 . 83 1 . 42 3 . 52 8 . 82 7 . 42 2 . 28 . 41 0 . 98 . 44 . 85 . 5Small office Home 100% = Toshiba Market average 73 484 Education Government Large business Small business Medium business Sales by customer segments Percent of units shipment (000s), 20xx SEC China010821BJToshiba 的資料庫下載 TOSHIBA IS GENERALLY A MEDIUM TO HIGHEND PLAYER, PARTICULARLY STRONG IN USD PRICE BRAND Source: IDC 4 8 . 82 2 . 71 2 . 1 1 0 . 41 1 . 15 6 . 51 3 . 32 4 . 51 6 . 1 1 0 . 41 7 . 92 4 . 21 2 . 21 3 . 57 . 19 . 23 . 89 . 81 3 . 96 . 62 6 . 62 0 . 2 Low (02k) Medium () High () 100% = Premium () Toshiba39。660 Others 165。1,477 Digital Media 165。571 Electronic Devices amp。 Industrial Systems 165。 billion) 7%10%23%9%23%28%Information amp。S CURRENT STRATEGIC POSITION – SWOT Strengths ? Broad and diversified product portfolio ? Strong presence in Asia ? Strong Ramp。300 million to expand capacity from one million units to million units ? exported 800,000 units to Japan. Business Building Establishing Leadership in PJTV Market Being Toshiba’s Key Global TV Production Base SEC China010821BJToshiba 的資料庫下載 TOSHIBA WILL FURTHER INVEST IN IT INDUSTRY IN CHINA Background information Source: Literature research, interview To support China39。 5 trillion. ? IT focus, diversification, innovation and globalization are four key elements of Toshiba’s corporate strategy. ? Toshiba is intensively focusing on ITrelated business (. tele and inter), meanwhile, leveraging its legacy businesses to generate stable ine Business Building Being Industry Leader Meeting worldwide petition SEC China010821BJToshiba 的資料庫下載 Source:Literature Search。 McKinsey Analysis TOSHIBA’S DEVELOPMENT WENT THROUGH THREE STAGES Organization structure Corporate strategy Product Development amp。 Services Company CEO: Toshiyuki Oshima Semiconductor Company CEO: Takeshi Nakagawa Display Devices amp。s Shares SEC China010821BJToshiba 的資料庫下載 Source: Company Report, Lit search TOSHIBA’S CORPORATE MANAGEMENT TEAM President amp。s Shares Foreign Juristic Person39。 CEO: Tadashi Okamura Total Assets: US$51,578 million Shareholders’ Equity: US$10,054 million Number of employees: 190,000 worldwide (As of September 30, 20xx) Domestic Plants, Branches Offices And Other Facilities: Production facilities: 25 Branch offices: 35 Sales offices: 23 Overseas Plants, Branches Offices and Other Facilities: Offices: 10 Manufacturing panies: 42 Subsidiaries amp。 Company during an oral presentation。SEC China010821BJToshiba CONFIDENTIAL Brown Goods and PC Competitor Analysis: Toshiba SAMSUNG ELE