【正文】
opment of reverse logistics in China is slow. This or that questions appear while carrying out reverse logistics. The following is the corresponding countermeasures. . Every enterprise should construct reverse logistics system within the whole supply chain Reverse logistics is a fairly new concept in logistics and supplychain management. With the products updating rapidly and product lifecycle incessant short, reverse logistics cost has risen。 then reacquire reproduction equipment after some time. Strict time limits and quality assurance in production are important factors. To the problem, Ebusiness has played a significant role. . Complete solution schemes for RL This model constructs a pletely new business activity and operation model. For this reason, the model is less mon. Complete solution schemes for reverse logistics are particular industrial organization and operate the prehensive reverse logistics activities. Under this model, customers have two choices: they describe the features of recovery and engage in logistics activities on the base of quote and agreed price。 the former more demanddriven and the latter supplierdriven. For the supply of secondgoods and equipment, supplier implements the detailed demand of goods from demand side. In such circumstances, this Ebusiness model has two notable features, Firstly, the supplying of secondhand ponents or equipment tends to be limited in specific geographical area, such as , which is only limited to United States market。 the third is to integrate, choose, reuse and resale, then provide the reverse logistics with Ebusiness for pletesolution scheme. The model fully embodies energy saving. . Emarketing Its main property is taking the product as focus in trading activities and all the old stuff in the electronic market is distributed. Potential customers can purchase products in the electronic market and express their willingness to buy, and engage in the potential purchase activities. The concept of Emarketing varies with the different factors, such as server39。 Thomson, a household appliance pany, transports the recoverable parts to Mexico and then retrofits these parts. 2. The operation model of reverse logistics Reverse logistics, as the effective means of resource shortage and environment pollution, has been used widely in many enterprises. In the process of implementing reverse logistics, enterprises should choose the proper operation model on the ground of the actual situation. There are mainlyseveral operation models as follows: selfemployed model, pool model, outsourcing model, etc. Enterprises should select the most suitable model, based on fully understanding the advantages and disadvantages of various kinds of models, so that they can adopt effective management strategy of reverse logistics . Following is simple introduction of three models. . Selfemployed models Based on its definition, enterprise constructs independent reverse logistics system, manages there covery and recycles the scrapped products by itself. Under thissituation, enterprise emphases on not only the production, sale and aftersale service (Including recovery management), but also recycling and treatment of waste materials and packing materials. Enterprise establishes reverse logistics work throughout all the sales areas in order to recycle and dispose of reverse goods. . Pool model In this model, same industry firms cooperate with each other。專業(yè)英語電子商務(wù) [J],哈爾濱工程大學(xué)出版社,2020 年 . [6] Deborah L. Bayles,電子商務(wù)物流和實(shí)現(xiàn):配送商品 [J],中國機(jī)械工業(yè)出版社, 2020. [7] Alan Harrison, Remko van Hoek..物流管理和策略 [J].中國機(jī)械工業(yè)出版社, 2020. 附件 2:外文原文 Analysis on the Reverse Logistics under Ebusiness Environment Qunli Wu, Shengcai liu Department of Business Management North China Electric Power University, Baoding071003, China Abstract : With the further research of sustainable development strategy in the world, more and more enterprises have been identifying the harmonious development between economy and ecological environment. Under such background, reverse logistics appears. As a n