【正文】 tively short period of time upgrading of enterprises and products, from business philosophy, product marketing idea to the concept of allround selfimprovement, selftransformed into a longterm development objectives and market petitionconscious modern manufacturing enterprises, and a largerscale sales, in the future and wellknown enterprises loader win in the petition may be very small. Mechanical Engineering Society of China was founded in 1936, China was set up earlier, the largest one of the Institute of Engineering. The existing 33 professional chapters, 180,000 members, of whom there are more than 3,000 senior members, more than 500 members of Hong Kong, Macao and overseas, there are more than 4,000 corporate members. Academic exchange is the Institute39。s loader marketing power. Prospect of small loader For a long time, small loader always been neglected in the status of a government department, not to regulate the management of the industry, wellknown businesses loader products is dismissive. However, these did not affect small loader (hereinafter referred to small equipment) rapid development, and now with a small market despite its huge market demand has attracted such as the Long renowned engineering machinery enterprises to participate in the petition, the main battlefield in the rural areas with the small size of the market, sales have already reached 4 ~ 5 million, more than 200 brands to participate in market petition. But small market can be said to be installed speed expansion disorderly petition coexist. How to achieve industrial upgrading is placed in front of the small equipment industry must resolve a problem. Lack industry attribution Compared with large and mediumsized industries loaders, small with the development of the industry can use plan to describe, not only government departments related to the absence of industrial policies or development plans, and to date, industry has not pletely clear attribution, the reality of the small equipment industries across engineering machinery, agricultural machinery and construction machinery, the three industries of grey areas. Despite the small market with a flourishing, but all small equipment manufacturers and dealers can dodge exists in the industry before the many obstacles to development. Small installed mainly refers to the rated load between ~ T products, also known as microloader. As industry ownership is not clear, with small products has been no unified national technology and quality standards, the overwhelming majority of products are installed in the smallwheeled tractor developed on the basis of the. In addition small installed the product is currently used by the main ponent parts from tractors and light truck, not by the needs of small equipment for lowspeed heavyduty bridge, special bins key ponent parts, including even small projects with special tires. As a low technical content, resulting in a very low threshold of industry and bee the de facto open industry, any person, business can be very easily installed into small industries. Small enterprises have installed a number of fans, according to Construction Machinery Association Scraper Branch SecretaryGeneral Chen Kai Yun, a conservative estimate at more than 200. More concentrated in Shandong Laizhou, Taian, Weifang, in Luoyang, Henan Province, Quanzhou, Fujian Province, and other places, annual sales of more than 2,000 Taiwan enterprises with a small handful, the majority of small businesses with annual sales in 3200 by the following, with the production of small enterprises , the same easy to set up and close down. It is precisely because the strength of small enterprises with very limited products without high technology content, in the vast majority of enterprises to participate in market petition are in the process of basically a single means to price petition to sell products for the purpose, without taking into account future market things. In the mon with the credit industry, services, brand petition means small industry basically not installed, in addition to differences in the strength of enterprises and product differentiation, marketing and management philosophy that is the deepseated causes. Because users of the products of small equipment to mainly rural users, and users can only cover rural farm machinery sales works, construction machinery and construction machinery sales are only part of the work coverage in rural areas. And the sale of equipment similar, with small products also requires agents or distributors can take the initiative to sell products to users and to users with standard and thoughtful service, and farm machinery dealers more customary sit shop operator, has no sales force, There is no specialized ser