gm上海通用汽車品牌策略案全英文(30頁(yè))-汽車-文庫(kù)吧資料
2024-08-21 20:24本頁(yè)面
【正文】 ufacturer in China. December,2020 12 Regal GS and its flagship version Buick Glx Buick New Century New Buick GL Buick Series December,2020 13 Audi Accord Bora Competitors of Buick Passat Hongqi December,2020 14 External Opportunities of Shanghai GM ǒ The industry is very mature in the world but it is a blooming industry with much market potential in China. ǒ The government think much of the development of motorcar industry to cut down the influence from WTO. ǒ The gap between petitors is not too much, easy to get petitive advantage in free petition stage. ǒ Distribution quantity raise much, individual buyers take more and more proportion. ǒ Relating services are improving. ǒ The industry is just beginning, many standards need to be perfected. December,2020 15 External Threats of Shanghai GM ? Severe petition,size smaller than multinational corporations. ? Heavy tax limits consumption. ? Price is high pared to consumer’s earning. ? Economical car does not meet the requirement of environment protection very much. ? The price of import car will be lower as the tariff down, domestic car will lose the price advantage ? Poor city traffic and limited parking place. ? Depend on affiliated enterprises for model, poor Ramp。 ? General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world。 December,2020 7 Several Big Corporations Group name Profit (10 billion $) Turnover (10 billion $) Global sale (10 thousand) Capital (10 billion $) GM 28 1400 750 166 Ford 67 1180 680 230 DemlaKreisler 1473 400 250 Volkswagen 13 750 458 124 Toyota 40 1060 445 230 Honda 24 540 234 30 December,2020 8 Foreign Carmakers Seek More Presence in China ? Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers. ? China39。Shanghai GM December,2020 2 There are many kinds of vehicles. Automobile is popular on landway. As an important part of automobile, car plays a key role in modern society. In China,more and more people hold a private car, what is the industry going to be? What should Shanghai GM do? Follow me please,…… December,2020 3 Macroscopical Environment ? Chinese economy develops quickly, 2020 GDP increases in a rate as 8%, reach 10200 billion. ? China has the largest population in the world. ? Many new policies stimulate consumption. December,2020 4 Trend of Technology ? Electromotion car ? GPS(global positioning system) ? Hydrogen fuel battery ? Aircon
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