【正文】 邁克爾一直只是忙于掙錢第五篇：?jiǎn)滩妓怪杏⑽暮?jiǎn)介Jobs Nobody else in the puter industry, or any other industry for that matter, could put on a show like Steve product launches, at which he would stand alone on a black stage and conjure up a “magical” or “incredible” new electronic gadget in front of an awed crowd, were the performances of a master puters do is fetch and shuffle numbers, he once explained, but do it fast enough and “the results appear to be magic”.He spent his life packaging that magic into elegantly designed, easy to use had been among the first, back in the 1970s, to see the potential that lay in the idea of selling puters to ordinary those days of greenonblack displays, when floppy discs were still floppy, the notion that puters might soon bee ubiquitous seemed Mr Jobs was one of a handful of pioneers who saw what was , he also had an unusual knack for looking at puters from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward Jobs caught the puting bug while growing up in Silicon a teenager in the late 1960s he coldcalled his idol, Bill Hewlett, and talked his way into a summer job at it was only after dropping out of college, travelling to India, being a Buddhist and experimenting with psychedelic drugs that Mr Jobs returned to California to cofound Apple, in his parents’ garage, on April Fools’ Day 1976.“A lot of people in our industry haven’t had very diverse experiences,” he once said.“So they don’t have enough dots to connect, and they end up with very linear solutions.” Bill Gates, he suggested, would be “a broader guy if he had dropped acid once or gone off to an ashram when he was younger”.Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of support for a variety of fonts was to prove a key feature of the Macintosh, the pioneering mousedriven, graphical puter that Apple launched 。戴爾的歷史是如此引人注目，使得在幾年前曾計(jì)劃推出一部由著名影星John Cusack飾演邁克爾的電影。t e up with a good script——not enough must have been too busy making 。戴爾的笑話，從未有過。帕非佛的笑話。埃利斯的笑話。格羅夫的笑話。蓋茨的笑話?！盩he ultimate test，of course，is Microsoft and ask about Bill Gates Intel for jokes about Andy by Oracle for Larry Ellison Compaq has the odd Eckhard Pfeiffer are no Michael Dell jokes，極限試驗(yàn)僅是一個(gè)玩笑。“No one has a bad word to say about the guy，” says a recent Dell hire.“In fact，they think he39。t deserve press past the Austin city ?！盇nd it39?！澳闼吹降木褪悄銖拇鳡柹砩纤艿玫降模币粋€(gè)戴爾公司以前的雇員說道?！癟he only problem with this image of corporate bliss is that it is so the corporate titan is also Dell the lovestruck husband and father of four.“What you see is what you get with Michael，” says an early Dell employee.“There are no surprises.”公司幸福形象僅有的問題是它太溫和了。售貨員對(duì)邁克爾對(duì)產(chǎn)品不可思議的廣闊知識(shí)范圍感到萬分驚奇，戴爾甚至了解硬件的一些低頻干擾信號(hào)。“我今天和一個(gè)銷售員聊了一會(huì)兒？quot；戴爾的一個(gè)銷售經(jīng)理說道，”他請(qǐng)邁克爾會(huì)見一個(gè)顧客以確定一份中等大小的訂貨單。But Dell seems to take orders as well as give them，sometimes acting as the closer on major sales.“I talked to a salesperson today，” said a Dell sales executive.“He got Michael in to meet a customer to close a mediumsized sat at the table over lunch with the customer and was just enthusiastic——passionate even——about his pany and salesperson was amazed at Michael39?！癢ho can I check with who will get back to me in enough time？”“我能和誰商量？誰會(huì)在足夠的時(shí)間內(nèi)回到我的身邊？”“Check with me，” said the billionaire，who sometimes has trouble delegating.“I39。I，too，have been called me once，furious at a story I had written.“Next time check your facts！” Dell ，他對(duì)我曾經(jīng)寫過的一個(gè)故事感到非常憤怒。蓋茨相似，但與這個(gè)行業(yè)中的其它人不同的是，戴爾真正喜歡他為謀生所做的工作。奧斯汀有很多”Dellionaires“，雖然他們當(dāng)中的絕大部分－包括戴爾自己－并沒有退休的計(jì)劃。15 年來，他為公司建立起一整套工作守則，并要求公司的所有其余人員都必須遵守。t are asked to who do may eventually join the “Dellionaires”——fully vested employees，often in their 30s，often early is filled with Dellionaires，though the biggest of them all——Dell himself——has no plans to Bill Gates and unlike almost everyone else in the industry，Dell really likes what he does for a at 34，with a greater net worth than Gates had at the same age，Dell looks to be a force for decades to ，有一個(gè)有關(guān)何被稱作“Michaelmanaged”的好例證－邁克爾s called “Michaelmanaging”——Michael Dell39。邁克爾以前常在半夜訪問各個(gè)站點(diǎn)，并發(fā)現(xiàn)那里有許多他想買但買不到的東西?！八恢迸L試使企業(yè)更好運(yùn)營(yíng)的新途徑。s still trying to think of new ways to make the business run even new Gigabuys section on the Web site，which sells software and accessories not made by Dell，is an example of just was knocking around on the Web site in the middle of the night and found there were things he wanted to buy but couldn39。“For all the money，Michael really hasn39。因?yàn)樗腜R人聲稱他實(shí)在“太怕羞了。s coauthor，then went on a book was the same guy who turned down an appearance on my PBSTV miniseries Triumph of the Nerds because his PR people claimed he was “too shy.”戴爾和合著者安迪蓋茨價(jià)值六千萬美元的寓所那么昂貴，但在奧斯汀附近，將近二千二百萬美元的大筆花費(fèi)確實(shí)需要人下定很大的決心。這個(gè)在宿舍里開始經(jīng)營(yíng)公司的小伙子對(duì)奧斯汀市外山頂上的地產(chǎn)投資了二千二百萬美元來建造房屋。戴爾變成了富翁－他的財(cái)產(chǎn)大概有130億美元。s not as expensive as Bill Gates39。Somewhere along the way，Michael Dell turned big rich——about $13 billion worth of guy who didn39。1996年，戴爾每天在網(wǎng)上的銷售額達(dá)一百萬美元，而在這時(shí)，一些PC 制造商仍在努力建立站點(diǎn)和剛剛開始運(yùn)營(yíng)。s online sales were $14 million per day，and the pany had increasing sales and profits during a year that was flat or slightly worse for most of Dell39。日本制造商在怎樣建立PCs的技巧方面也向戴爾看齊。即使是康柏這樣的大公司也在模仿戴爾建立起某種訂購機(jī)制。在英國(guó)和日本市場(chǎng)上，戴爾曾在公認(rèn)的制造商中掀起了相同的波瀾，并且獲得了和在美國(guó)一樣的快速成功。In the 1990s，the bywords for Dell have been “international expansion” and “increased economies of scale.” In the Japanese markets，Dell has caused the same ripples among established manufacturers and had the same quick success as at direct model seems to work the mighty Compaq is emulating Dell by building some machines to is trying to share Dell39。s ，公司曾犯下了某些錯(cuò)誤，這是事實(shí)－筆記本電腦的設(shè)計(jì)在某點(diǎn)上脫離了常軌，使得戴爾取消了大多數(shù)生產(chǎn)線，導(dǎo)致了公司在1993年一個(gè)季度的損失。Since then，the pany has made mistakes，sure——the design of its notebook puters got so off track at one point that Dell canceled most of the line，leading to the pany39。這違背了直接銷售模式，戴爾想要告訴消費(fèi)者該買什么－即，如果這項(xiàng)計(jì)劃曾經(jīng)如此設(shè)計(jì)。更糟糕的是，工業(yè)正在從256K的芯片向 1M芯片轉(zhuǎn)型，留給戴爾的是過多的舊芯片。投機(jī)性地購買商品，例