中國(guó)冰箱行業(yè)戰(zhàn)略報(bào)告分析英文(參考版)
2025-03-10 04:56本頁面
【正文】 S PROFIT SUFFERED OVER THE PAST FEW YEARS AND ARE EXPECTED TO REMAIN LOW Source: Man Stanley Dean Witter report, annual reports Meiling 1997 2023E 2023E 1999 1998 19181245Kelon 107500 . 4EBIT margin Percent 27 aaaaaa010807BJrefrigerator MARKET ASSESSMENT Market assessment Supply (petitor) analysis Demand (customer) analysis Overall environment analysis Market definition ? Evaluation criteria, weight and rating ? Assessment of market attractiveness 28 aaaaaa010807BJrefrigerator Evaluation criteria Weight Percent Attractive ness rating Market assessment MARKET ASSESSMENT NONSIDEBYSIDE REFERIGERATOR Overall environment analysis ? China environment attractiveness Demand (customer) analysis ? China (related) market size ? China (related) market growth rate Supplier (petitor analysis) ? Industry profitability in related markets 20 20 20 20 6% RMB 7 10 1 Evaluation basis ? Profitability trend 20 Moderate decline 4 4% 4 29 aaaaaa010807BJrefrigerator Evaluation criteria Weight Percent Attractive ness rating Market assessment MARKET ASSESSMENT SIDEBYSIDE REFERIGERATOR Overall environment analysis ? China environment attractiveness Demand (customer) analysis ? China (related) market size ? China (related) market growth rate Supplier (petitor analysis) ? Industry profitability in related markets 20 20 20 20 7% 74 MRMB 7 1 7 Evaluation basis ? Profitability trend 20 Sustain 7 31% 4 30 aaaaaa010807BJrefrigerator APPENDIX 31 aaaaaa010807BJrefrigerator DEFINITION OF GEOGRAPHIES Chengdu Beijing Wuhan Shenyang Dalian Guangzhou Tianjin Shijiazhuang Taiyuan Ji’nan Nanjing Shanghai Ningbo Hefei Nanchang Fuzhou Xiamen Kunming Changsha Xi’an Lanzhou Haerbin Changchun Wulumuqi Haikou Northeast North Northwest East Central South Southwest Huhehote Qingdao Hangzhou Zheng zhou Shenzhen Nanning Guiyang Chongqing Xining Yinchuan 32 DEFINITION OF TIER CITIES Tier 1 Tier 2 Tier 3 Beijing, Shanghai, Guangzhou Shenyang, Wuhan, Hangzhou, Tianjin, Chengdu, Chongqing, Shenzhen Other provincial capitals 33 aaaaaa010807BJrefrigerator 演講完畢，謝謝觀看！ 。s brand Source: SINOMR, GfK, LIIC 100%= 100L Others aaaaaa Electrolux Meiling Kelon* Haier Siemens ? Haier is leading in most markets ? Electrolux and Siemens have strong position in midtolarge capacity markets ? aaaaaa is very strong in small capacity ( 100L) market and is relatively strong in mid capacity market 100 150L 150 180L 180 200L 200 225L 225 250L 250 300L 300L Rongsheng* 0 0 0 0 0 Market share in major cities by product type, 2023 aaaaaa Haier/Rongsheng/Kelon Siemens/Electrolux 24 aaaaaa010807BJrefrigerator GE IS THE LEADING PLAYER IN SIDEBYSIDE REFRIGERATOR MARKET 8 3 . 37 4 . 01 6 . 72 0 . 0100%= Others* aaaaaa 1,000 3,500 ? The market is dominated by MNC players ? aaaaaa has significant share in the market. However, GE clearly dominates ? New players such as Haier are entering the market ? The highend sidebyside refrigerator market is likely to remain MNC’s territory while “l(fā)ocal players” will focus on lowerend segments Units, Percent Unit market share 6 0 * Includes
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