【正文】 謝 謝 ！ Diagram Add Your Text Add Your Text Add Your Text 2023 2023 2023 2023 Company History Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Diagram ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Add Your Title ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Add Your Title ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Add Your Title Diagram 50% 24% 10% 16% 50% 24% 16% 10% Products Description of the pany’s products Service Description of the pany’s service Technology Description of the pany’s technology Market Description of the pany’s market Diagram Click to add Title ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Diagram % Description of the pany’s products % Description of the pany’s products 90% Description of the pany’s products 2 0 . 42 0 . 4389038% Description of the pany’s products Diagram Click to add Text Click to add Text Click to add Text Click to add Text Add your title in here Your text in here Your text in here Add your title in here Your text in here Your text in here Add your title in here Your text in here Your text in here Add your title in here Your text in here Your text in here Diagram Title Title Title Title Title Title Title Add Your Title Diagram ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Diagram Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Add Your Text Diagram 2023 2023 2023 2023 Progress Diagram Phase 1 Phase 2 Phase 3 Add your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here Add your text in here Your text in here Your text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Text1 Text2 Text3 Text4 Text5 Text6 3D Pie Chart Add your text in here Add your text in here Add your text in here Add your text in here Add your text in here Diagram Add your text in here Add your text in here Text Text Text Text Text Text Text Text ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Diagram Description of the contents Description of the contents Text in here Text in here Describe a vision of pany or strategic contents. Describe a vision of pany or strategic contents. Diagram Your text in here Your text in here Your text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Your text in here Diagram Click to add Text Add your text in here ? Your text in here ? Your text in here ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc. Click to add Text Click to add Text Add your text in here ? Your text in here ? Your text in here Add your text in here ? Your text in here ? Your text in here 。 各彩電企業(yè)加強(qiáng)更深層次的聯(lián)盟更利于發(fā)展。 對(duì)彩電行業(yè)進(jìn)行整合兼并更勝于“價(jià)格聯(lián)盟”。 五、一些思考 正確認(rèn)識(shí)價(jià)格戰(zhàn)。 四、案例總結(jié) 從以上分析可以看出彩電價(jià)格聯(lián)盟失敗的原因可歸結(jié)為： 表象的原因 和 本質(zhì)原因 ——違背經(jīng)濟(jì)學(xué)一般原理。 （ 2）聯(lián)盟內(nèi)博弈矩陣 ——熊貓和聯(lián)盟 (其余八家 ) 表 熊貓、其余八家的市場(chǎng) 份額在聯(lián)盟總份額的百分比變化 月份 6 7 8 熊貓 % % % 八家 % % % 以聯(lián)盟的市場(chǎng)份額為基數(shù) 100％，換算出熊貓和其余八家的市場(chǎng)份額在聯(lián)盟總市場(chǎng)份額的百分比變化。但減少的勢(shì)頭得到了很大的遏止 (減少慢 )。 （ 1）聯(lián)盟外博弈矩陣 ——長(zhǎng)虹和聯(lián)盟 表 長(zhǎng)虹、彩電聯(lián)盟的市場(chǎng)份額變化 月份 4 5 6 7 8 長(zhǎng)虹 % % % % % 聯(lián)盟 % % % % % 長(zhǎng)虹、彩電聯(lián)盟的市場(chǎng)份額變化%%%%%%%%4 5 6 7 8 月份長(zhǎng)虹聯(lián)盟圖 （ 1）聯(lián)盟外博弈矩陣 ——長(zhǎng)虹和聯(lián)盟 聯(lián)盟 降價(jià) 限價(jià) 長(zhǎng)虹 降價(jià) （增加，減少慢） （增加，減少） 限價(jià) （減少，增加） （不變，不變） 圖 聯(lián)盟外博弈矩陣 —— 長(zhǎng)虹和聯(lián)盟 4—5月份， 長(zhǎng)虹和聯(lián)盟均降價(jià)，長(zhǎng)虹市場(chǎng)份額在連續(xù)減少，聯(lián)盟市場(chǎng)份額在連續(xù)增加； 6—7月份， 長(zhǎng)虹不限價(jià)，彩電聯(lián)盟限價(jià)，長(zhǎng)虹市場(chǎng)份額在連續(xù)增加，聯(lián)盟市場(chǎng)份額在連續(xù)減少 (減少快 )； 8月份， 彩電價(jià)格聯(lián)盟破產(chǎn)，長(zhǎng)虹和聯(lián)盟成員均不限價(jià)。 三、彩電價(jià)格聯(lián)盟失敗的經(jīng)濟(jì)學(xué)分析 三、彩電價(jià)格聯(lián)盟失敗的經(jīng)濟(jì)學(xué)分析 聯(lián)盟與非聯(lián)盟之間以及聯(lián)盟內(nèi)部企業(yè)之間的博弈 （ 1）聯(lián)盟外博弈矩陣 ——長(zhǎng)虹和聯(lián)盟 （ 2）聯(lián)盟內(nèi)博弈矩陣 ——熊貓和聯(lián)盟 (其余八家 ) 由于彩電積壓，生產(chǎn)廠家把增大市場(chǎng)份額，擴(kuò)大銷售量、出清庫(kù)存，收回積壓資金作為主要目標(biāo)。 9大彩電企業(yè)的最低限價(jià)聯(lián)盟，是在最低限價(jià)的標(biāo)準(zhǔn)上，采用行業(yè)平均成本價(jià)，在市場(chǎng)供大于求的條件下共同提高產(chǎn)品的價(jià)格。即具有比較小的價(jià)格彈