以加入價(jià)格之?dāng)U散模型探討國人出國旅游之?dāng)U散(參考版)
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【正文】 [ 12 ] Bass, ., A New Product Growth Model for Consumer Durable, Management Science 1969, .[ 13 ] Bayus, ., Forecasting Sales of New Contingent Products：An Application to the Compact Disc Market, Journal of Product Innovation Management 1987, , .[ 14 ] Brown, ., Innovation Diffusion: A New Perspective 1981. New York: Methuen and Co., Ltd.[ 15 ] Fourt . and . Woodlock, Early Prediction of Market Success for Grocery Products, Journal of Marketing 1960, , .[ 16 ] Horsky, D. and . Simon, Advertising and the Diffusion of New Products, Marketing Science 1983, , .[ 17 ] Horsky, Dan, “A Diffusion Model Incorporating Product Benefits, Price, Ine and Information.” Marketing Science 1990, , .[ 18 ] Jain, ., , Effect of Price on the Demand for Durables：Modeling, Estimation and Finding, Journal of Business and Economic Statistics 1990, .[ 19 ] Jones, , and . Ritz, Incorporating Distribution into New Product Diffusion Models, International Journal of Research in Marketing 1991, , .[ 20 ] Kalish, S. and . Lilien, A Market Entry Timing Model for New Technologies, Management Science 1986, , .[ 21 ] Kalish, S., A New Product Adoption Model with Pricing Advertising and Uncertainty, Management Science 1985, , .[ 22 ] Kalish, S., Monopolist Pricing with Dynamic Demand and Production Cost, Management Science 1983, , .[ 23 ] Kamakura, . and . Balasubramanian, LongTerm Forecasting with Innovation Diffusion Models：The Impact of Replacement Purchase, Journal of Forecasting 1987, , , .[ 24 ] Lackman, . , Gompertz Curve Forecasting: A New Product Application,Journal of the Market Research Society 1978, , .[ 25 ] Mahajan, V, and . Peterson, Innovation Diffusion in a Dynamic Potential Adopter Population, Management Science 1978, , .[ 26 ] Mahajan, V., Y. Wind, and S. Sharma, An Adoption to Repeat Purchase Diffusion Models, AMA Proceeding, Series 49,Patrick E. Murphy et al. eds. Chicago：American Marketing Association 1983, .[ 27 ] Mansfield, E, Technical Change and the Rate of Imitation, Econometrica 1961, , .[ 28 ] Norton, ., and . Bass, A diffusion Theory of Adoption and Substitution for Successive Generations of High Technology Product, Management Science 1987, , .[ 29 ] Olson, . and S. Choi, A Product Diffusion Model Incorporating Repeat Purchases, Technological Forecasting and Social Change 1985, , .[ 30 ] Robinson, B. and , Dynamic Price Models for New Product Planning, Management Science 1975, , .[ 31 ] Rogers, Everett M., Diffusion of Innovation 1983, 3rd ed. New York: Free Press.[ 32 ] Simon, H. and . Sebastian, Diffusion and Advertising：The German Telephone Company, Management Science 1987, , .[ 33 ] Tornatzky, L. G. and Klein, R. J. Innovation characteristic and innovation adoptionimplementation: ametaanalysis of findings. IEEE Transactions on Engineering Management 1982, EM (29), 2845。[ 10 ] 觀光統(tǒng)計(jì)年報(bào)，交通部觀光局，民國57~90年（各期）。[ 8 ] 蕭淑惠，「創(chuàng)新擴(kuò)散模型之研究以數(shù)據(jù)機(jī)為例」，國立交通大學(xué)經(jīng)營管理研究所未出版碩士論文，民國88年。[ 6 ] 彭花春，「臺(tái)灣地區(qū)耐久材擴(kuò)散模型之探討家電產(chǎn)品之實(shí)例」，淡江大學(xué)管理科學(xué)研究所未出版碩士論文，民國77年。[ 4 ] 政治大學(xué)統(tǒng)計(jì)研究所：《國民旅遊模式及遊憩行為分析總結(jié)報(bào)告》，頁133，民國81年（觀光局委託）。[ 2 ] 中華民國統(tǒng)計(jì)月報(bào)，行 政 院 主 計(jì) 處 編，民國55~90年（各期）。替代服務(wù)因素的考量，會(huì)使得擴(kuò)散模式的運(yùn)用更符合實(shí)際的現(xiàn)實(shí)狀況，亦使得模式的發(fā)展更加完備。將「重複使用率」納入模式中，可使得擴(kuò)散模式適用於更多的服務(wù)業(yè)。3. 不考慮重複使用的情況服務(wù)業(yè)大多屬於高重複率的行業(yè)，消費(fèi)者通常在一定的期間內(nèi)接受多次的服務(wù)，並非像耐久財(cái)?shù)牡椭匮}購買率，此模式對重複使用的情況並不加以考慮。消費(fèi)者在購買服務(wù)時(shí)，可供選擇的服務(wù)通常較多，替代性亦較強(qiáng)，例如交通服務(wù)可能包括
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