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chap1全球化和國際化(參考版)

2025-05-17 18:37本頁面
  

【正文】 gaining market share in Asia 美國公司在歐洲市場的許多領(lǐng)域占據(jù)市場的主導地位;在亞洲獲得市場份額 128 Economic Performance Established Economies ?Canada ?.’s largest trading partner美國最大的貿(mào)易伙伴 ?Most of the largest foreignowned Canadian panies are totally or heavily 美國獨資 ?Legal and business environment in Canada is similar to that in ?Mexico ?Strongest Latin American economy拉丁美洲最強的經(jīng)濟體 ?Very strong maquiladora industry非常強大的加工貿(mào)易產(chǎn)業(yè) ?Trade with both Europe and Asia has increased與歐亞貿(mào)易增長 ?Now petitive with Asia for the . market 與亞洲競爭美國市場 129 Economic Performance Established Economies ? European Union ? Ultimate objective最終目標 ?Eliminate all trade barriers among member countries消除所有的貿(mào)易壁壘 ?Emergence of the EU as an operational economic union歐盟作為一個經(jīng)濟運行單位而出現(xiàn) ? A unified Europe could bee the largest economic market in terms of purchasing power in the world一個聯(lián)合的歐洲可以成為世界購買力最大的市場 ? Foreign MNCs trying to gain foothold in EU 跨國公司試圖在歐盟獲得立足 ?Acquisitions, alliances, cooperative Ramp。12 Course Description課程介紹 ?Credits: 2 ( 2學分) ?Hours Arrangement: 3 hours per week(周 3學) ?Course Prerequisite(前續(xù)課:) ? International Marketing國際商務營銷 ? International Trade Practice and Management國際貿(mào)易實務 ? International Commercial Law 國際商法 13 ?PROGRESSIVE ASSESSMENT(總評分) ? Coursework assignment (30%)平時占30% ? 90 minutes examination (70%)期末考試占 70% 14 Course setbook 15 Syllabus提綱 ?Week 2 Introduction to the Course and Chapter One : Globalization and International Linkages引言及第一章:全球化和國際化 ?Chapter 2 The Political, Legal, and Technological Environment政治、法律和技術(shù)環(huán)境 ?Week 3 Chapter 3 Ethics and Social Responsibility商業(yè)倫理和社會責任 16 ? Chapter 4 The Meanings and Dimensions of Culture文化的內(nèi)涵與維度 ?Week 4 Chapter 5 Managing Across Cultures跨文化管理 ?Week 5 Chapter 6 Organizational Cultures and Diversity組織文化與多樣性 ?Week 6 Chapter 7 CrossCultural Communication and Negotiation跨文化溝通與談判 17 ?Week 7 Chapter 8 Strategy Formulation and Implementation戰(zhàn)略制定與實施 ?Week 8 Chapter 9 Entry Strategies and Organizational Structures進入戰(zhàn)略和組織結(jié)構(gòu) ?Week 9 Chapter 10 Managing Political Risk, Government Relations, and lliances管理政治風險、政府關(guān)系和聯(lián)盟 18 ?Week 10 Chapter 11 Management Decision and Control決策與控制 ?Week 11 Chapter 12 Motivation Across Cultures跨文化激勵 ? Chapter 13 Leadership Across Cultures跨文化領(lǐng)導 ? Week 12 Chapter 14 Human Resource Selection and Development Across Cultures跨文化人力資源選擇與開發(fā) ?Revision 、 examination復習考試 Globalization and International Linkages全球化和國際化 Chapter One McGrawHill/Irwin Copyright 169。 2022 by The McGrawHill Co
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