【正文】
the munication is always oneway, from trainer to trainees. So we need to use other interactive way to supplement. (2) Onthejob training has the advantages that lecture doesn’t have. Trainees can learn by doing and get quick feedback on their performance. There is no need for expensive facilities like classroom or programmed learning devices. Using this method, our salespeople can get feedback quick when 8 they done well or make a mistake, instead of just listening what the lecture told them. They can improve their performance immediately. (3) Behavior modeling is one of the best ways to make our salespeople clear what our home office’s objective is, and what they want. Through behavior modeling training, they will distinguish what is right and what is wrong. After training, they will behave well, use civilized language in front of customer and improve their sales performance. Behavior modeling includes several steps: ① Modeling. Trainees watch films or videos that show models behaving effectively in a situation. We can use video show our salespeople how to service our doityourselfers high performance. ② Role playing. We can train our salespeople through require some of them to play a tough customer, and other salespeople meet him and service. Then when they sale, they will know what the customer want and how to satisfy their customer. At the same time, when they act as a customer and hear a salespeople using crude and vulgar language in front of them, what will they feel about our pany, our product or our service? Because of salespeople are more inclined to neglect our doityourselfers, we can let some of them act as a customer who was ignored, then they will be more aware of and sensitive to doityourselfers’ feeling. ③ Social reinforcement. We should correct their faulty work before it bees a habit. At the same time, we will pliment good work. Encourage our salespeople until they meet our home office’s objective. ④ Make the transfer of training easy. As I referred in , we can not separate training with the subsequent work. That is to say, we should make sure what our salespeople learned from the training will be applied in their work when they are back on their jobs. 9 Criteria of Training effectiveness In order to make our training program to be success, there are some criteria we should follow: (1) Achieve our home office’s goals. We develop a new training program so as to solve our pany’s problem and acplish our home office’s aspiration. (2) Clear what skills and behaviors our salespeople have will reach the training purposes. Such as concern more about doityourself market and behave well in front of customers. (3) Make the training program acceptable for our salespeople. Are the trainees like this program or not? Is the program worthy for them to participate? (4) Possibility and practical of implement the new training program. This training program must be able to solve our problems. (5) The transfer of training must be eas