如何寫的更好ppt課件(參考版)
2025-05-15 07:49本頁面
【正文】 Mather 30Ref: TN/OTHERS/HOWRITE/rc不斷練習。 Mather 28Ref: TN/OTHERS/HOWRITE/rcMost Common ErrorsAgency discussed the 1990 advertising w/Client. Conclusion as follow:…Conclusions were reached as follows:…The conclusion of the discussion are as follows:…The following conclusions were reached:…After both parties’ discussion, conclusions were reached as follows:…is scheduled to launch/air in the end of March.…at the end of March(Many people put punctuation marks outside quotation marks, too.)Ogilvy amp。 Mather 26Ref: TN/OTHERS/HOWRITE/rcMost Common ErrorsAny question please contact us.If you have any questions please contact us.We will add message of antiplaque.We will add antiplaque message.I will tell after confirm by Client.I will inform you after confirmation by Client/ after Client’s confirmation.Ogilvy amp。後續(xù)行動8. 以實際范例說明，并由學員現(xiàn)場討論修正方法，討論日期 3/23早上 9點。6. 後續(xù)行動應緊接在標題結(jié)論之後，不是集中在末段一并列出。 Mather 25Ref: TN/OTHERS/HOWRITE/rc會議記錄：品牌決策與行動的記錄1. 只在記錄結(jié)果、重點，而非討論過程2. 開會前知道本次會議目的，全盤了解議程中每個項目，自然可以比較客戶在討論什麼？結(jié)論是什麼？3. 結(jié)論可能是為達到某種目的而須采取的修正方向，而不只是通過或重提。 Mather 23Ref: TN/OTHERS/HOWRITE/rc綜合上述的分析來判斷?競爭品牌的企圖?競爭品牌的花錢哲學，根據(jù)銷售？季節(jié)？連續(xù)，求 Reach？?競爭品牌的 Target Audience是否和我們不同？Why？?我們該怎麼辦？Ogilvy amp。 Mather 22Ref: TN/OTHERS/HOWRITE/rc競爭品牌評估報告1. 標題包括品牌名 /素材規(guī)格 /放置的媒體 /播放時間 /區(qū) 域范圍2. 目標對象3. 基本訴求點4. 支持點5. 執(zhí)行方式Key visual 男女主角
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