黑底整套ppt模板ppt課件(參考版)
2025-05-10 12:13本頁面
【正文】 B and Carefree39。t be a barrier on my way to success. A confident woman is always the focus of people Brand Platform of Kotex Brand Print In the world of Kotex, women are full of confidence because they have reassurance to continue with their daily lives. Womanhood to them is a reward rather than an obstacle for pursuing an active life. Kotex women are shinning characters, admired, appreciated and followed by their peers. They are active, outgoing, and have a positive attitude towards life. This attitude is infectious to others around her. Brand Platform of Kotex Kotex SoftDri Launch 45sec (Cellist) ? VO: Even my best friend has not noticed this is my second day Because the new Kotex has added the magic oneway diffusion layer Even for heavy flow of the second day, Kotex can fully absorb and lock fluid deep inside the pad with no side leakage This is Kotex’s secret of safety. The second day with heavy flow all counts on Kotex ? Tagline: Try Kotex, it is really secure Results ? The Link Test – The execution succeeded in achieving the advertising objectives of municating the product benefits of Kotex. – The product benefit/message received by target audience: Safety/Security 73% Kotex absorbs pletely 56% Prevents side leakage 52% Good for heavy days 49% Has a oneway diffusing layer 34% Results (Cont‘d) ? Tracking Studies Results (launching campaign in May, 96) 1st (June, 96) 2nd (Sept. 96) – Unaided brand awareness % % – Aided
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