格蘭仕vs沃爾瑪ppt課件(參考版)
2025-05-04 01:27本頁(yè)面
【正文】 LOGO Products Customers Geographical Channels according to market select product Located in low and mi ddle ine groups Began to build stores from the town To ensure timely replen ishment by Fleet and Distribution Center Change the petitive structure, To make the market from looting the market(WalMart): 。s positioning strategy, clearly, the number of low and middleine local residents for this group of people, we provide them is not the low, but also the endresult and intense. Enterprise value chain Enterprise value chain believe that business provide the products or services is actually a series of activities by a bination of the world. each of these activities might eventually lead to differentiated products and value. Walmart: In the supply chain, every supplier is one of the chain link, walmart ’ s supply chain is to be a very smooth, silkyprocess. So， of transportation, distribution， order — all the process, is a prehensive work of the part of this greatly reduced the costs. In building up a client, they have a good system, the supplier could enter into directly to the pany system, we call “ the retail links” . By retail link, the supplier will be well informed about the sales, for the future demand， for goods forecast to decide. So they produce the product can also reduce costs and the whole process of being a seamless process. Galanz :In integrating the world production and excellent technologies processes, management process, only bee a global manufacturing bases, and many international cooperation, the use of the respective parative advantages of living in the production and firstrate products, the Industry chain of Galanz in the manufacture, production made the best products and relative costs of the product. From a sense, price war is the value of the fight, and cheap outandout are always Galanz to pursue the direction and played harder target. L o g o Company Logo Blue Ocean Strategy ?Strategic action (戰(zhàn)略行動(dòng) ) as the unit of analysis, strategic action to open up the market that contains the major bu
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