培訓(xùn)崗位面試技巧(參考版)
2024-11-04 04:12本頁(yè)面
【正文】 作為第五級(jí)經(jīng)理人的優(yōu)秀代表，被學(xué)員尊敬地譽(yù)為 “中國(guó)第五級(jí)培訓(xùn)導(dǎo)師第一人 ”！擅長(zhǎng)課程：招聘與面試技巧，非人力資源經(jīng)理的人力資源管理，中高層人才選拔面試技 能（針對(duì)招聘經(jīng)理、企業(yè)高管），人力資源系統(tǒng)培訓(xùn)，薪酬體系設(shè)計(jì)與薪酬管理，培訓(xùn)與發(fā)展 經(jīng)理的高階專業(yè)技能提升，中層經(jīng)理管理技能培養(yǎng)等 課程對(duì)象 人力資源經(jīng)理 ,招聘主管 ,部門主管和經(jīng)理以及所有和招聘有關(guān)的人員 具體開課計(jì)劃請(qǐng)電話咨詢【中華品牌管理網(wǎng)】咨詢電話 :（上海） 02151879301 （深圳） 075526063246 （北京） 01059790157 case questions you: what are our expenses connected with the card? interviewer: we must pay 15 cents for every minute we sell. we also have to pay 13 $ as a startup cost for the card and card systems. you: what are our marketing expenses?interviewer: we normally use slips of paper that are attached to the backs of our credit card payment envelopes. we sometimes also send customers a direct mailing in a separate envelope. or we can have telemarketers call selected customers. you: whats the cost of each of these marketing techniques, and what is their response rate? interviewer: telemarketers have a 2 percent response rate, and cost $ per call. direct mailings cost us 40 cents per mailing and have a percent rate of response. our payment attachments have a rate of response, but only cost us 5 cents each. you: im going to assume we will sell onehour phone cards. that will cost us $ for the minutes and a dollar per card so each card costs us $10. interviewer: that sounds reasonable. you: and what is our expected revenue on a onehour phone card? what is the current 14 market rate for a 60minute phone card? interviewer: assume its 50 cents a minute. you: so if we sell the cards for $30, we have a $20 profit, minus our expenditures on marketing. interviewer: whats our cost structure look like? you: okay, lets figure this out. to sell 1,000 cards through telemarketing, we would need to contact 50,000 people. that would cost us $50,000. to use direct mail, we would have to contact 200,000 thousand people, which, at 40 cents per mailing, costs us $80,000. since the envelope inserts arent very reliable, we will need to contact 800,000 people using that method. but at 5 cents each, it costs only $20,000 to sell 1,000 cards. we make $20 profit on each card. but even at the cheapest promotional vehicle, at $20 profit, we would only break even, because our profits on 1,000 cards would be $20,000. we shouldnt market this card, unless we can further cut our marketing co
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