【正文】 目錄1 引言 ............................................................................................................................................1 編寫(xiě)目的 ............................................................................................................................1 預(yù)期讀者 ............................................................................................................................1 內(nèi)容與范圍 ........................................................................................................................1 定義 ....................................................................................................................................1 分銷定義 ....................................................................................................................1 配送定義 ....................................................................................................................2 配送中心定義 ............................................................................................................2 什么是 DRP...............................................................................................................3 什么是 SCM ..............................................................................................................3 什么是 CRM..............................................................................................................3 什么是 B2B ...............................................................................................................4 企業(yè)電子商務(wù)發(fā)展戰(zhàn)略 ............................................................................................5 參考資料 ............................................................................................................................62 項(xiàng)目簡(jiǎn)介 ....................................................................................................................................73 行業(yè)背景 ....................................................................................................................................8 分銷的演變趨勢(shì) ................................................................................................................8 分銷的優(yōu)勢(shì) ................................................................................................................8 傳統(tǒng)分銷結(jié)構(gòu) ............................................................................................................8 為了生存，渠道變革的潮流—— 扁平化理念 ........................................................9 增值為渠道迎來(lái)第二個(gè)春天 ....................................................................................9 物流業(yè)的迅猛發(fā)展為分銷服務(wù)業(yè)的發(fā)展奠定了基礎(chǔ) ............................................9分銷服務(wù)業(yè)的開(kāi)放 ........................................................................................................10物流業(yè)的迅猛發(fā)展 ........................................................................................................10 小結(jié)—— 分銷依舊燦爛 ..........................................................................................11 企業(yè)分銷體系的作用與問(wèn)題 ..........................................................................................11 分銷體系的解決方案—— ....................................................................................124 企業(yè)現(xiàn)狀 ..................................................................................................................................13 公司概況 ..........................................................................................................................13 組織結(jié)構(gòu) ..........................................................................................................................13 部門(mén)分工設(shè)置 ..........................................................................................................13 管理與控制結(jié)構(gòu) ......................................................................................................13業(yè)務(wù)現(xiàn)場(chǎng) ....................................................................................................................13配送中心 ....................................................................................................................13 運(yùn)作模式 ..........................................................................................................................13 業(yè)務(wù)模式 ..................................................................................................................13 業(yè)務(wù)流程 ..................................................................................................................13分公司藥品采購(gòu)進(jìn)貨流程（含退貨） ..........................................................................13分公司藥品銷售出庫(kù)流程（含銷售退貨） ..................................................................13分公司藥品出庫(kù)入庫(kù)流程 ..............................................................................................132 / 125分公司藥品流通加工流程 ..............................................................................................13分公司藥品送貨流程 ......................................................................................................13分公司藥品配貨流程 ......................................................................................................13直營(yíng)店藥品銷售流程 ......................................................................................................13直營(yíng)店藥品補(bǔ)貨流程 ......................................................................................................13客戶藥品補(bǔ)貨流程 ..........................................................................................................13 現(xiàn)存問(wèn)題 ..........................................................................................................................13 現(xiàn)存問(wèn)題—— 從管理角度 ......................................................................................13 現(xiàn)存問(wèn)題—— 從信息角度 ......................................................................................13信息流和業(yè)務(wù)流程方面 ................................................................................................13物流 .........................