服裝品牌營銷與管理教材(參考版)
2025-04-10 21:41本頁面
【正文】 Journal of Advertising Research,1969,September,P2936 15 、 Farquhar,.(1990),”Managing Brand Equity,”Journal of AdvertisingResearch,Aug/Sep, 1Kamakura, （1993）,”Measuring Brand Value with Scanner Data,”International Journal of Research in Marketing, , , . 1Lassar，W., Mittal Sharma（1995）,”Measuring CustomerBased Equity,”Journal of Consumer Marketing,18 、 Oliver ， Richard L.(1997).Satisfaction:A Behavioral Perspective on theConsumer. New YORK:Mcgraw_Hill1Shocker,. and Weitz（1988）：”A Perspecive on Brand Equity Priniciples and Issues,” 3In:,ed.,Report 88104,Cambridge,MA:Marketing Science Institute.20
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