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Monopolistic Competition 來自 中國最大的資料庫下載 The Four Types of Market Structure Monopoly Oligopoly Monopolistic Competition Perfect Competition ? Tap water ? Cable TV ? Tennis balls ? Crude oil ? Novels ? Movies ? Wheat ? Milk Number of Firms? Type of Products? Many firms One firm Few firms Differentiated products Identical products 來自 中國最大的資料庫下載 Types of Imperfectly Competitive Markets ?Monopolistic Competition ?Many firms selling products that are similar but not identical. ?Oligopoly ?Only a few sellers, each offering a similar or identical product to the others. 來自 中國最大的資料庫下載 Monopolistic Competition Markets that have some features of petition and some features of monopoly. 來自 中國最大的資料庫下載 Attributes of Monopolistic Competition ?Many sellers ?Product differentiation ?Free entry and exit 來自 中國最大的資料庫下載 Many Sellers There are many firms peting for the same group of customers. ?Product examples include books, CDs, movies, puter games, restaurants, piano lessons, cookies, furniture, etc. 來自 中國最大的資料庫下載 Product Differentiation ?Each firm produces a product that is at least slightly different from those of other firms. ?Rather than being a price taker, each firm faces a downwardsloping demand curve. 來自 中國最大的資料庫下載 Free Entry or Exit ?Firms can enter or exit the market without restriction. ?The number of firms in the market adjusts until economic profits are zero. 來自 中國最大的資料庫下載 Monopolistic Competitors in the Short Run... (a) Firm Makes a Profit Quantity 0 Price Demand MR ATC Profit MC Profit maximizing quantity Price Average total cost 來自 中國最大的資料庫下載 Monopolistic Competitors in the Short Run... Quantity 0 Price Demand MR Losses (b) Firm Makes Losses MC ATC Average total cost Loss minimizing quantity Price 來自 中國最大的資料庫下載 Monopolistic Competition in the Short Run Shortrun economic profits encourage new firms to enter the market. This: ? Increases the number of products offered. ? Reduces demand faced by firms already in the market. ?Incumbent firms’ demand curves shift to the left. ?Demand for the incumbent firms’ p