【正文】
supply chain management and liberal recovery policy make recovery quantity rise and so on. Given the above factors, enterprises should pay more attention to reverse logistics. . Improve the product and packing design First of all, enterprises should reduce the resource consumption in product and packing design. Therefore, a good design will decrease the amount of resource s from the beginning and it is basic means to control reverse amount. Moreover, in the course of packing and design, they should not use harmful substance. Meanwhile, they should embody environmental concept and reduce the damage to human health and environment pollution as soon as possible. Secondly, they have to consider recycling of packing design. Recycling the waste materials is enterprise’s responsibility under the regulation of government. In addition, packing materials should be recycled, which accord with four requests: low material consumption, reuse, recovery and recycling. . Suitable recovery and recycling policies To recovery logistics, strict policy could reduce cost and risk of recovery. But with the keen market petition, the policy will face great challenge because of rising customer satisfaction. Consequently, using strict or loose policy is determined not only by recovery costs but also by market petition, brand image of enterprises, product property and distribution channel etc. If the returned value is quite high, recovery policy is very loose. On the contrary, the policy is relatively strict. . Establish return centers and manage backflow products centrally Centralized management of recovery center is material base and prerequisite for reverse logistics running in high quality. The establishment of recovery center makes recovery have scale advantage and leads to more effective treatment. That would benefit rapid check and treatment. In view of conflict between reverse logistics and traditional logistics, enterprise should build independent disposal center or independent operating systems even with the same facility. 5. Conclusions Reverse logistics is a fairly new concept in logistics and supplychain management, However it is reported that it is widely practiced in increasing number of industries. It is an effective means for solving the problems of global resource shortage and environment pollution. Unfortunately, theoretical studies in this field lag behind its engineering application. It provides with farreaching cost and strategic advantages in the highly petitive industry. The effective use of reverse logistics can help a firm to pete in its industry, especially when confronting intense petition and low profit margins. Meanwhile, due to more and more attention are paid on the environment and resource, it can be predicted that enterprises will set obstacles themselves because of not paying attention to reverse logistics management. It is estimated by the experts that reverse logistics will play important role in the strategic planning for the enterprise. Certainly, another important existence reason for reverse logistics is that the enterprise has gained good economic and social profits. So, a holistic view of reverse logistics is essential for a profitable and sustained business strategy and implementing reverse logistics is urgent for enterprises. References [1] Song Hua, Ebusiness logistics and Esupply chain management, China Renmin University Press. [2] Wang Aihu, Professional English for Logistics and Supply Chain Management, Beijing Institute of Technology Press. [3] Zeng Yuehong, Study on Enterprise Logistics Operation Model, Today Science and Technology, 2020(2): 3637. [4] Li Jian, Analysis of Enterprise Logistics Operation Model, Market Modernization, 2020(487):140. [5] Song Yan,Liang Gangjian,Lan Xiaoting. Professional English of Ebusiness. Harbin Engineering University Press. 2020. [6] Deborah L. Bayles, translator zhao fengshan, jianxue, Emerce logistics and fulfillment: delivering and goods, China machine press, 2020 [7] Alan Harrison, Remko van Hoek. Logistics management and strategy. China Machine Press, 2020 。 however the devel