20xx年飲料工業(yè)調(diào)查報告-全英文(doc)-食品飲料(參考版)
2024-08-20 16:31本頁面
【正文】 6 confidence interval. Senior management accounts for 44 percent of the respondents, and sales and marketing is 27 percent. Production is 8 percent of the sample, Ramp。 glass typically has two iterations. Processors consider package variety an important investment for success, and the survey asked them to explain why this was so. Fiftythree percent mentioned customer demand and sales as the driver. Also, 26 percent have a marketing reason that includes attracting new customers, expanding a brand and product differentiation. In addition, 18 percent mentioned that variety creates options and “occasions” for more use. A new package also is a way to relaunch a bestselling beverage to a new set of consumers. A juice processor reports “increasing demand for smallsized packaging as orange juice pricing has increased.” A pany that offers drinks in various sizes of aluminum cans wants to “meet consumer expectations and keep consumers within our brand’s family of products” by offering a resealable can product. A water bottler finds “new equipment has allowed us broader ranges of bottling.” This study suggests that offering beverages in various package sizes is an asset. A processor, who has the capability to create various sizes and is not doing so should consider that ability an underexploited asset at this time. Packages at retail What’s important for a package at retail? In two words: presentation and preference. These two considerations are slightly more important than cost. At least 90 percent of processors agree that presentation, consumer preference and cost are very important at retail. Other package issues have less impact on retail at this time. However, given the current desire for invisible carbon footprints, efficiencies and sustainability are likely to bee more important in the near future. Currently, distribution efficiencies are considered very important by 53 percent of processors and somewhat important by 44 percent — a few consider this not important. Sustainability Not everyone is “green” at this time but many exciting projects are in the pipeline for beverage processors to consider in the ing years as consumers begin to demand more sustainable options. Currently, 39 percent of all beverage processors have incorporated sustainability into their packaging. But this percentage will balloon during the next five years as all manufacturers responding to the survey plan to bee more “green.” Eighty percent of “green” processors and 61 percent of processors with “green” plans believe that sustainability will result in cost savings in the long term. In other words, manufacturers who have already incorporated sustainability into beverage packaging project cost savings, so the view from the environmentally friendly is “money saved.” In fact, the potential for cost savings exceeds any pressure from consumers at this time. Eighty percent of processors expect cost savings from sustainability. This pares to 60 percent anticipating that consumers will demand sustainability. It is important to note that a “green” attitude at beverage panies is driven from the top. Upper management leads the way in mandating packaging sustainability. But if not upper management, then WalMart. This study finds that about half of all processors have been “inspired” by WalMart’s sustainability scorecard. Among larger processors, those with annual revenue more than $100 million, 62 percent will be making changes due to WalMart’s scorecard.
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