【正文】 s not a mature market， making it important to grab as large a share as possible today， and establish brand loyalty that will allow those customers to grow with the brand in the future ． 。the market has bee more crowded， indicated by the rising number of Iuxury brands recognized by Chinese consumers． However, of those mainland shoppers,almost half of them head to Hong Kong or other overseas locations ,where the prices for luxury goods tend to be 20 percent to 30 percent lower， largely due to the absence of China’s stiff import tax． Depending on the luxury category， up t0 50 percent of sales in HongKong’s luxurybrand outletsare made to Chinese nationals。這不是一個成熟的市場，使其成為重要的是抓大的份額，今天盡可能，建立品牌的忠誠度，使這些客戶增長，品牌的未來。 3） 不要只著眼于個人高凈值 甚至中產(chǎn)階級中會節(jié)省資金，以支付一定的高價物品 。中國消費者希望被看作是國際和希望看到使用同一品牌， 與 國際同行 。 傳達訊息， “ 最昂貴的是最好的 ” —— 一個關(guān)鍵的事實或消費者的奢侈品購買。 迄今為止，最成功的產(chǎn)品在我國是那些已經(jīng)建立強大的品牌在世界各地，如路易威登，范思哲， 喬治 阿瑪尼，蘭蔻，施華洛世奇，卡地亞，蒂凡尼， 等等。 特別是利基品牌，將需要努力工作，當然不能承擔，他們將立即予以承認。即使古奇，它在中國經(jīng)營了十年，最近指出，它的大陸業(yè)務僅盈利為三年。 這是有關(guān)這一立場溝通與信息和媒體引起強烈感情和經(jīng)濟的反應 。 這些新的競爭者，最重要的營銷策略是品牌。對這些更便宜的 東西 與香港價格差異小，不值得額外的旅行費用和麻煩。 重點放在 “ 啟動器 ” 奢侈品江蘇的方式之一。虧損意味著他們將不太可能提供有競爭力的薪金和獎勵，并提供充分的機會， 及 他們的專業(yè)工作人員。一些品牌如菲拉格慕，登喜路或雨果博斯大陸開 設的商店，專營，并有大型金融股份，使這些商店取得成功，以便找到更多的合作伙伴，并繼續(xù)增長。然而，這些主要消費者，幾乎有一半的人前往香港或其他海外地點， 奢侈品的價格往往是百分之二十到三十較低，主要是由于缺乏我國僵硬的進口稅。s 50 richest people in China， while in 2021 you had to have US$820 million to make it into the top 100． In 2021 it was reported that out of China’s 13 billion inhabitants there was a middle class of around 250 million people,with over 300,000 millionaires in terms of ． Dollars，demonstrating the potential of luxury goods retail opportunities． Target customers’ image 4 The luxury market in the Chinese mainland is still in its formative stage． As Chinese consumers turn toward luxury goods as a means of rewarding themselves,or as a symbol advertising their wealth， growth of this market in the world’s most populous country could boost Asia’s share of world luxury sales to 60 younger generations have moved away from the savings culture of their parents, with a new philosophy of“ enjoy life today‖.They have bee more in sync with global trends, thanks the Inter, accessibility of foreign media,increased freedom to travel and experiences with overseas education． Especially over the last five years,their spending power has jumped dramatically． China may however prove to be quite unlike any other developing market． Rapid change has bee the norm， and as such，the past may be a poor predictor of future trends． Compared with the luxury markets of the western world， China’s consumers have their own unique characteristics． The typical image of this group can be outlined as follows： 1)key consumer segments ■ The traditional business elite In China， the traditional luxury shopper is typically male and over most likely hold a senior position with a domestic pany or a government agency． They have been consuming luxury products for a longer period than other segments of the market,and their tastes are， in some respects， more sophisticated than those of other luxury shoppers． They have more luxury experience and shop for niche luxury products which are not necessarily so conspicuous． They demand more value for their money and choose not o