【正文】 Marketing / 市場推廣及銷售 1. Executive Summary 概要 Mission Statement 企業(yè)使命 Overall Objective 總體目標(biāo) Positioning Statement 市場定位 Overall Marketing Strategies 市場總策略 2. Analyses 市場分析 Economic Outlook 經(jīng)濟背景展望 Product amp。 Competitors Profile Report 競爭市場調(diào)查 Current Market Trend Analysis 溫泉行業(yè)經(jīng)營態(tài)勢分析 Competitors Strength and Weakness Comparison 項目優(yōu)、劣勢分析 3. Sales amp。m ore fam il i ar with them. Each week on TV, the Monkees woul d pl ay and si ng songs wri tten by other musi ci ans. H owever, after a year or so i n whi ch they becam e m ore seri ous about thei r work, the Monkees started to pl ay and si ng thei r own songs l i ke a real band. Then they produced thei r own records and started touri ng and pl ayi ng thei r own m usi c. In the USA they becam e even m ore popul ar than the Beatl es and sol d even more records. The band broke up about 1970, but happi l y they reuni ted i n the mi d1980s. They produced a new record i n 1996, wi th whi ch they cel ebrated thei r form er tim e as a real band. Freddy the frog（Ⅱ） N ot l ong after Freddy and the band becam e famous, they vi sited Bri tai n on a bri ef tour. Fans showed thei r devoti on by waiti ng for hours to get ti ckets for thei r concerts . Freddy was now quite confi dent when he went i nto a concert hal l. H e enjoyed si ngi ng and al the congratul ati ons afterwards! H is m ost exci ting i nvi tati on was to perform on a TV programm e cal l ed “ Top of pops “. H e had to go to London, wear an expensi ve sui t and give a perform ance to a TV camera. It fel t very strange. But as soon as the program me was over, the tel ephones whi ch were i n the same rom started ri ngi ng. Everybody was aski ng when they coul d se Freddy and his band agai n. They were trul y stars. Then thi ngs went wrong. Freddy and hi s band coul d not go out anywhere wi thout bei ng fol owed. Even when they wore sungl asses or beards peopl e recogni zed them . Fans found them even when they went i nto toil et. They tri ed to hi de i n the readi ng rooms of l i brari es, but i t was usel ess. Som eone was al ways there! Thei r personal li fe was regularly di scussed by peopl e who di d not know them but tal ked as i f they cl ose fri ends. At l ast feel ing very upset and sensi ti ve, Freddy and his band real i zed that they m ust leave the country before i t becam e too pai nful for them. So they l eft Bri tai n, to whi ch they were never to return, and went back to the lake. 必修三 Unit 1 Festi val s and cel ebrati ons Festi val s and cel ebrati ons of al l ki nds have been hel d everywhere si nce anci ent ti mes. Most anci ent festival s woul d cel ebrate the end of col d weather, pl anti ng i n spri ng and harvest i n autum n. Som etim es cel ebrations woul d be hel d after hunters had caught anim als. At that tim e peopl e woul d starve i f food was di ffi cul t to fi nd, especi al ly duri ng the col d wi nter m onths. Today’s festi val s have m any ori gins, som e reli gious, som e seasonal, and som e for speci al peopl e or events. Festi val s of the Dead Som e festi val s are hel d to honour the dead or satisfy the ancestors, who mi ght return either to hel p or to do harm. For the Japanese festi val O bon, peopl e shoul d go to clean graves and li ght i ncense i n m em ory of thei r ancestors. They also l i ght l am ps and pl ay musi c because they thi nk that thi s wi l l ead the ancestors back to earth. In Mexi co, peopl e cel ebrate the Day of the Dead i n earl y N ovemver. O n thi s im portant feast day, peopl e eat food in the shape of skul l s and cakes with “bones” on them . They offer food, fl owers and gifts to the dead. The Western hol i day H al oween also had its ori gi n i n ol d bel i efs about the return of the spi ri ts of dead peopl e. It i s now a chi l dren’s festi val, when they can dress up an go to thei r neighbours’ hom es to ask for sweets. If the nei ghbours do not gi ve any sweers, the chi l dren m ight pl ay a trick on them. Feti val s to H onour Peopl e Festi vals can al so be hel d to honour fam ous peopl e. The Dragon Boat Festi val i n China honours the fam ous ancient poet, Qu Yuan. In the USA, Colum bus Day i s in m em ory of the arri val of Chri stopher Col um bus i n the N ew Worl d. Indi a has a nati onal festival on O ctober 2 to honour Mohandas Gandhi , the l eader who hel ped gai n Indi a’s i ndependece from Bri tai n. H arvest Festi val s H arvest and Thanksgi ving festival can be very happy events. Peopl e are grateful because thei r food is gathered for the wi nter and the agricul tural work i s over. In European countri es, peopl e wi l usual y decorate churches and town hal ls with fl owers and frui t, and wil l get together to have m eals. Some peopl e mi ght wi n awards for thei r farm produce, li ke the bi ggest waterm el on or the m ost handsom e rooster. Chi na and Japan have mi dautumn festi val s, when peopl e admi re the m oon and in Chi na, enjoy m ooncakes. Spri ng Festi vals The m ost energetic and im portant festi val s are te ones that l ook forward to the end of wi nter and to the i ng of spri ng. At the Spri ng Festival i n Chi na, peopl e eat dum pi ngs ifsh and m eat and may gi ve chil dren lucky m oney i n red paper. There are dragon dances and carni val s , and fam il i es cel ebrate the Lunar N ew Year together. Som e Western countri es have very exci ti ng carni cal s, whi ch take pl ace forty days before Easter, usual l y in February. These carni val s mi ght i ncl ude parades, danci ng i n the streets day and ni ght, l oud m usi c and col ourful cl othi ng of al l ki nds. Easter i s an im portant reli gi ous and soci al festi val for Chiri sti ans around the worl d. It cel ebrates the return of Jesus from the dead and the i ng of spri ng and new li fe. Japan’s Chery Bl ossom Festi cal