【正文】 ns regard the popularity of network catchwords as success of mon all accounts, network catchwords are the conventional product of social collective thoughts while containing lovehate sentiments and value judgments on social do so many people like such kind of language style? For many netizens, using network catchwords not only show their close concern on social events but also save their time to reach economic effects due to its popularity and periodic network catchwords itself, it perfectly bines advantages between linguistic inheritance and linguistic innovation to form this unique language Combination of Linguistic Inheritance and InnovationThe advancement and development of any language firstly can not depart from linguistic transmission and , network catchwords originate from realistic , formations of network catchwords like monosyllable, pounding of lexis and sentence are similar to spoken language or written language in ordinary , innovation includes three features new, unusual and mostly refers to spoken expressions based on distinctive feature and condition of current instance,富二代(second rich generation)originally appeared from an entertainment programme refers to these rich children who were born in the 1980s and might inherit property of hundred is not a special or rebelling but reflections of minds and dispositions which displays special thoughts of linguistic Chinese characters 槑(nuts)pronounced mei,the word is a variant of the word for it also looks like a double version of the character 呆本科畢業(yè)論文which means netizens have borrowed it to mean 槑 partly means going against even destroying linguistic convention on the basis of arbitrariness and catchwords surpass lexical collocation standard like被就業(yè)(falsification of graduates employment status)and abuse usage of linguistic arbitrariness as 歇菜(finished，dead, napoo).However, just these unconventional usages of network catchwords bring about netizen unique Economic effectEconomic principle is a fundamental one to conduct human of language as one of human behaviors also accords with the influence of economic other words, the smallest cognitive expense exchanges the biggest munication pragmatic scholar Laurence Horn(2002)holds that people are apt to choose the least words to satisfy both speakers and and pragmatic aspects of network catchwords reflect both concision and condensation as ChineseEnglish abbreviative words Happy(開心)一下,今天太high(興奮)了(it is so exciting today!),你真out(落伍)了(you are behind the times). Popular and Periodic TendenciesThe essential feature of network catchwords is its these steady traditional words, some catchwords will be gradually gone out of use until accepted and recognized by citizens to bee ordinary this reason, network catchwords are dynamic phenomenon and go through the process of appearancepopulardisappearance with exception of turning into ordinary view of late network catchwords found in television programme, and hot social issues by netizens, the catchword打醬油(get some soy sauce)gradually fade away with the end of influence and then is replaced by newlyappeared event magic horses are floating clouds(神馬都是浮云).When netizens type Chinese characters 什么啊 by means of Sogou pinyin input method, without remembering the usage of delimiter ′, so pinyin s′m′a always turns本科畢業(yè)論文into s′ma(神馬).Thus, magic horses(神馬)bee a top hit in current internet due to its humorous , the word floating clouds(浮云)namely illusory or fleeting meaning nothing is worthy of being the national day of 2010, a post named thank you a perfect friend for bringing me a sentimental national day reminds us of these weird and thunderous words spoken by , netizen connect magic horses with floating clouds to describe her because other words are less insipid than these two two catchwords give us desperate but detached feelings which represent certain mental features of social course, other catchwords also keep its consistent popularity like English abbreviation PK concerned by people in some local government definitely prohibiting its usage in textbooks or media, this word is still prevalent in spoken language, mass media, and example Gelivable(給力)originally es from Japanese humorous animation Journey to the Westthe destination of the four people reach tianzhu(Just have a flag marked two words tianzhu)through trials and tribulations, meanwhile, Wukong plains ungelivable, the period of 2010 world cup, the word gelivable(給力)bees all the rage for football fans and , popular and periodic features of network catchwords bee a general trait accepted by netizens and Vulgarness ExpressionNetwork as a virtual space in which netizens hide their ages, genders, identifications and social status in order to gross over their natural concerning about actual condition, they always speak their minds without reservation to show off socalled selfrighteous to the platform in revealing gloomy sentiments, someone unscrupulously create language rubbishes to get rid of their grievances or satisfy vulgar tastes such as appearances of TMD(他媽的)/ NND(奶奶的)/ SB(傻逼).These vulgar words may penetrate into traditional media step by step even some bee new favorite of mainstream , it is necessary for us to draw本科畢業(yè)論文the essence and discard the dregs from current network network catchwords are prevalent among people because of its weird, special formation, some of which directly form rude even obscene linguistic , it is necessary for us to have right judgments from the scurrilous network , besides abovementioned four main aspects, there are also other features of network catchwords like background trait, holding strong cultural color, usage of irony and metaphor as well as analogical devices duplicated into Chapter 4 Translation Methods of Network Catchwords In the informal verbal munication, network catchwords cater to popular tastes and also bring about translators a lot of the thesis, it mainly refers to Eugene Nida’s Functi