【正文】 ed on optimization approaches and artificial intelligence techniques to assist in the process of product family design and platform based product for product platform customization are also from both industry and a cademia are presented throughout the paper to highlight the benefits of product families and product paper concludes with a discussion of potential areas of research to help bridge the gap between planning and managing families of products and designing and manufacturing ’s h igh ly petitive global mark etplace is redefining the way many panies do new form ofpetitive advantage is mass customization, and is, as Pine~1993a, !says, ―a new way of viewing business petition , one that makes the identification and fulfillment of the wants and needs of individual cu stomers paramount without sacrificing efficiency, effectiveness, and low costs.‖In his seminal text on mass customization, Pine ~1993a,!argues that ―customers can no longer be lumped together in a huge homo geneous market, but are individuals whose individual wants and needs can be ascertained and fulfilled.‖ He attributes the increasing attention on product variety and customer demand to the saturation of the market and the need to improve customer satisfaction: newproducts must be different from what is already in th e market and must meet cu stomer needs more p and Uzu meri ~1997, !add that ―the emergence of global markets has fundamentally altered petition as many firms have known it‖ with the resulting market dynamics ―forcing the pression of product development times and expansion of product variety.‖ Findings from studies of the automotive industry ~Womacketal., 1990。MacDuffieetal., 1996。Alford et al., 2000!and empirical su rveys of manufacturing firms ~Chinnaiah et al., 1998。Duray et al.,2000!confirm these themes pervade th e tex t by Wortmann et al.~1997!, who examine industry’s response in Europe to the ―customerdriven‖ social development and technological progress, product updates, rhythm of life pace, and so on a series of social and physical factors, so that people in the enjoyment of material life at the same time, pay more attention to products in the “convenience”, “fortable”, “reliable”, “value”, “security” and “efficiency evaluation, is often mentioned in the product design, personalized （論文）The socalled userfriendly products that includes the manmachine engineering products, as long as it is ”person“ used in products should be considered in the manmachine engineering, product design and ergonomics is undoubtedly can be described as: Center for psychological, physiological radius in order to build a harmonious relationship between people and things(products), maximum to tap potential, prehensive balanced use of muscle, protection of human health, so as to improve the from the category of industrial design, to aerospace systems, urban planning, construction, automatic chemical plant, machinery and equipment, transport, small furniture, clothing, stationery and flower pots, cups, bowls and chopsticks, such as production and life to create the ”objects“, in the design and manufacture must take the ”human factor“ as an important condition to the products of distinguished professional supplies and general supplies and professional activities in the manmachine engineering will have more consideration, it is more emphasis on in physiology level。and general products must balance the psychological problems, need to be more in line with the aesthetics and the trend of the design, that is, should be to the needs of the product is a rising edge originated in Europe, formed and developed in the United States..Ergonomics in Europe known as ergonomics, the name of the first is by Poland scholar Ya J Tele Bo J J Kiti, it is posed of two Greek meaning of ”ergo“ is ”output,“ and nomics said the meaning of ”law, , ergonomics meaning is“ people contribute to the rules ”or“ working rules ”.That is to say, the subject is the research in the production or operation of reasonable, moderate labor and force of law in the United States known as “Engineering Human”(Human Engineering)or “Factor Engineering Human”(Human Factor Engineering).Japan, known as the “human engineering”, or the European name, transliterated as “Ergonomics”, Russian transliteration names “middle, in this paper the author, with large K” in our country, with the name of a also varied, with “human engineering”, “human engineering”, “Ergonomics”, “equipment using learning” and “Ergonomics”.For the development of subject, it is necessary to unify the name山東交通學(xué)院畢業(yè)設(shè)計（論文）of the most people call it ergonomics.“.The exact definition of ”Ergonomics is the humanenvironment system as the basic research object, the use of physiological science, psychology and other related disciplines of knowledge, according to the conditions and characteristics of man and machine, a reasonable allocation of human and machine bear operation functions, and mutual adaptation, in order to create the fortable and safe working environment for people, to optimize the efficiency of a prehensive （論文）REFERENCES[1]Baldwin, ., amp。 Clark, .~2000!.Desig n Rules: Volume e Power of ridge, MA: MIT Press.[2]Berti, S., Germani, M., Mandorli, F., amp。 Otto, .~2001!.Design ofproduct families—An example within a small and medium sized Design ~Culley, S., Duffy, A., McMahon , C., amp。 Wallace, K.,Eds.!, Glasgow, UK, –514.[3]Womack, ., Jon es, ., amp。 Roos, D.~1990!.The Machine that York: Rawson Associates.[4]Wortmann, ., Muntslag, ., amp。 Timmermans, ., Eds.~1997!.Custo merDriven York: Chapman amp。 Hall.[5]Yigit, ., Ulsoy, ., amp。 Allahverdi, A.~2002!.Optimizing modularproduct design for reconfigurable of Intelligent Manufacturing 13(4), 309 –316.