marketingchannelmanagement-資料下載頁
2025-07-17 15:46本頁面
【正文】 estigation and analysis ? 2) defining channel objectives ? 3) channel strategy and evaluation ? 4) the implementation of channel strategy ? 5) channels assessment and adjustment strategy 5. channel manager ? Channel manager is responsible for channel management and is the decisionmaking person. ? Channel manager will generally be divided into three levels: highlevel channel managers, middle managers and Grassroots managers. ? Channel manager has two main tasks: channel job management and staff management. Let39。s try ? 1. Why have been marketing channels given high priority as market petition39。s important strategy in recent years ? ? 2. What is the differences between interanizational management and internal management ? ? 3. what is the main functions and mission of Channel manager ? Channel study :domestic and overseas main periodicals ? 管理世界 ? 南開管理評論 ? 財貿(mào)經(jīng)濟(jì) ? 經(jīng)濟(jì)管理 ? 北京工商大學(xué)學(xué)報 ? Journal of marketing ? Journal of marketing research ? Journal of marketing channels ? Journal of retailing ? The academy of marketing science
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