【正文】 me of panies are just no more than 3 people, working in 10sqm office without any warehouse and any vehicles. They provide their service with unfaithful promise and unreasonable low quotation to their customers, and would disappear at the time of exposure. Due to the roughandtumble industry and more and more new borne petitors, the logistics business is facing embarrassed situation right now. Comparing our revenue to last first quarter, we are so disappointed and struck by its obvious reduction. As a logistics director, I have no more choice to take the responsibility for finding out the solution. Based on our investigation in current logistics market and our capability, we decided to set about new shipping route project between ShenZhen port and Australia, which we could meet our key customers and more potential customers’ requirements. It is hypothesized that if the new shipping route is run successfully, we will have the new highlight to improve our whole logistics development and more customers will be interested in our business product. The target and goal of my project is to run our new “product” of Shuttle Shipping between ShenZhen port and Australia, with providing a onemonth preferential price to earn 100 tons per month cargo volume and to win 10 new customers. In order to keep a good profit margin, we plan to recover the quotation to the normal after onemonth promotion. I will take different ways on implementing this project, such as face to face discussion, munication telephone conversation, questionnaire a SWOT analysis of current situation, internal meeting, group discussing, timetable and weekly report. We plan to implement our new project 1st August to 30th September 2012. There will be five fulltime staff members who will take part in this project. Most of them have been working in our pany for years, and also are experienced at their works.I expect that we could find a better solution on the development of logistics business by carrying out new project. FOR TUTORS:You are required to provide betweentext ments on the student’s writing by using the “Edit” function or a contrasting font color to highlight your ments or suggestions. Please tick in the proper cell and write your overall ments in the box of “Tutor’s Comments” below.評價指標(biāo)Assessment Criteria評估(Acceptable/Revise)請打勾進(jìn)行評估（√）合格需修改明確了作者在項目中的角色。The role of the writer in this project is clarified.描述了現(xiàn)狀，明確了問題，說明了項目的意義。The introduction explains the current situation, defines the problem clearly and shows why the research is significant.闡述了項目目標(biāo)及假設(shè)。The project objective and hypothesis are stated.簡要介紹了調(diào)研對象及調(diào)研的主要內(nèi)容。The research subjects and key content are briefly introduced.項目理論闡述清楚，說明了研究項目的理論基礎(chǔ)及研究方法。The rationale clearly supports the specific conceptual theories and methodology that underlie the research project.適當(dāng)?shù)亟榻B并討論了所引用文獻(xiàn)，陳述了引用文獻(xiàn)與假設(shè)的相關(guān)性。All cited references are properly introduced and discussed. Clear connections are made between cited references and the hypothesis.預(yù)示了研究項目的結(jié)果及顯著發(fā)現(xiàn)。Expected results and significant findings of the research project are predicted.語言正確、準(zhǔn)確，無歧義。The Introduction is expressed in clear, accurate and unambiguous language.Tutor’s Comments:Part Six BA degree paper (draft) DIRECTIONS FOR STUDENTS:Now that you have pleted each and every ponent of the BA degree paper, arrange them in the proper order starting from the preliminaries (Cover Page, Abstracts, Table of Contents, etc.), through the body (Introduction, Rationale, Data Description, etc.) and to Bibliography and Appendix. Download the template for the BA degree paper from the learning platform and paste your paper onto it. (Suggested length: 4000 6000 words.) A Project to Establish a New Shipping Route Submitted by Lv LingzhiStudent ID number 092011010100Supervised by Jiang YunA paper submitted in fulfillment of the requirements of the degree of Bachelor of ArtsThe Institute of Online EducationBeijing Foreign Studies UniversityNovember 2012北京外國語大學(xué)網(wǎng)絡(luò)教育學(xué)院學(xué)士學(xué)位論文誠信聲明本人鄭重聲明： 所呈交的學(xué)士學(xué)位論文，是本人在導(dǎo)師的指導(dǎo)下，獨立進(jìn)行研究工作所取得的成果。論文所涉及的項目為本人親自負(fù)責(zé)或者參與實施的項目。除文中已經(jīng)注明引用的內(nèi)容外，本論文不含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的作品成果。本人完全了解本聲明的法律結(jié)果由本人承擔(dān)。學(xué)士學(xué)位論文作者簽名： 日期： 年 月 日AcknowledgmentsAs the project manager, I would like to thank my team members and other staffs for giving me their great support. Especially to my boss, ZhaoYong, he released all his power to me on using all internal resources so that this project can be finished successfully.I would also much appreciate my tutor Ms. Jiang Yun for her initiative and patient instruction. Although I am very busy with my work, she still sent me many s on how to conduct my thesis. When I sent to her every time, she would be very happy to answer my questions. I can not achieve today’s result without her outstanding help.摘要深圳永業(yè)國際貨運代理有限公司是經(jīng)商務(wù)部、中國海關(guān)、檢驗檢疫局和中國國際航運管理局在1996年批準(zhǔn)成立的一級國際貨運代理企業(yè)。隨著幾年前國際貨代市場競爭的日益激烈，公司于2005年開始與原有的少量大客戶發(fā)展東南亞航線業(yè)務(wù)，使公司的業(yè)務(wù)有了新的增長點。近兩年，規(guī)模大小不同的新物流公司如雨后春筍，同時這個市場也開始變的不夠規(guī)范，從而給公司帶來了新的挑戰(zhàn)。尤其在過去的一年里，我公司的主業(yè)務(wù)出口家具的業(yè)績大幅下降。造成此現(xiàn)象的原因一方面是公司原有客戶的業(yè)務(wù)量下降和流失，另一方面是沒有新業(yè)務(wù)的增長。我作為公司的物流總監(jiān)，如何應(yīng)對并解決這個問題成為了當(dāng)務(wù)之急的挑戰(zhàn)。本論文通過設(shè)計一個在深圳港到澳大利亞的新航線，并在一個月內(nèi)向客戶提供價格上的優(yōu)惠，從而進(jìn)一步整體上帶動現(xiàn)有客戶的業(yè)務(wù)量。同時，這個項目在行業(yè)內(nèi)也產(chǎn)生了一定的影響，使得一部分潛在的間接客戶得到增加。公司的業(yè)務(wù)量得以增長，市場占有率和知名度得以提高。在經(jīng)過對物流行業(yè)澳大利亞航線的運輸情況的了解，通過對客戶的問卷、電話、電子郵件和面對面的調(diào)查，以及SWOT分析法和公司內(nèi)部員工的集思廣益來確定該項目運作的具體定位、方案和所達(dá)到的預(yù)期效果。在項目結(jié)束后，通過公司內(nèi)部的相關(guān)業(yè)務(wù)和財務(wù)報表，以及客戶的不同方式的調(diào)查反饋，證實了該項目使公司的相關(guān)業(yè)務(wù)量得到提高，并增加了一批新的客戶。成功的實施深圳港到澳大利亞新航線的項目使我們清醒的認(rèn)識到在當(dāng)今競爭日趨激烈的物流市場，只有通過不斷開發(fā)出自己亮點的產(chǎn)品，才能全面帶動整體的業(yè)務(wù)，提高公司在行業(yè)內(nèi)的知名度。同時也能夠為物流業(yè)務(wù)長期良性的發(fā)展奠定了基礎(chǔ)。關(guān)鍵詞：挑戰(zhàn)；新航線；調(diào)查；競爭AbstractThe dissertation presents a detailed report on the project implemented to increase international cargo volume and develop new customers. Otherwise, it will lead to lose more current and previous