【正文】
rn on Investinent 投入產(chǎn)出比RPM Revenue per Mille 千次展示收益rich media ad 富媒體廣告search ad 搜索廣告SEM Search engine marketing 搜索引擎背銷search retargeting 搜索重定向second price 第二高價SVD Singular Value Deposition 奇昇值分解site retargeting 網(wǎng)站重定向social ad 社交廣告sponsored search 付費搜索SGD Stochastic Gradient Descent 隨機(jī)様度下降stream puting 流計算sufficient statistics 充分統(tǒng)計量supply 供給方supply constraint 供給約束SSP Supply Side Platform 供給方平臺targeted advertising 定向廣告TD Trading Desk 交易終端TF Term Frequency 詞頻textual ad 文字鏈廣告topic model 文本主題模型traffic forecasting 流量預(yù)測TP Traffic Protection 流量保護(hù)traffic shaping 流量塑形UCB Upper Confidence Bound 置信上界VSM Vector Space Model 向量空間模型vertical ad network 垂直廣告網(wǎng)絡(luò)VCG Vickrey Clarke Grovesvideo ad 視頻廣告WA Web Analytics 網(wǎng)站分析