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【正文】 ede 三、句子翻譯： On a conservative estimate, the Uruguay round would permanently raise global welfare by more than $100 billion a year, spur economic growth everywhere (especially in the worlds poorest countries) and extend petition to hitherto sheltered, and therefore backward, parts of all economies. By any standards, it would be a hugely valuable achievement. No industry in the world has been pushed further, or so needlessly, from the liberal ideal of guiding resources to their best use by means of prices set in markets. Lesson Eleven The Comeback of International Barter 一、術(shù)語(yǔ)： convertible currency 可兌換貨幣 cartel 卡特爾 debt service 債息支付 debtor 債務(wù)人 creditor 債權(quán)人 The United Nations Monetary and Financial Conference 聯(lián)合國(guó)貨幣金融會(huì)議 IMF (International Monetary Fund) 國(guó)際貨幣基金組織 二、詞語(yǔ)釋義： proceeds: money gained from the sale of something 收入，收益 dip into: spend。 use up 動(dòng)用（存款） hammer out: talk about in detail and e to a decision。 produce by hard work 經(jīng)詳細(xì)討論得出；經(jīng)過(guò)大量工作而作出 break down: collapse pay a premium for: pay a higher price for 三、句子翻譯： Barter endured for thousands of years as the primary means of trade. Colonial powers forced bilateral barter upon their client states, making the colonies take expensive manufactured goods in return for bargainprice raw materials, and prohibiting them from trading with other nations. International trade was supposed to be freed from barterings constraints in July 1944, when diplomats and economists attending the United Nations Monetary and Financial Conference at Bretton Woods, New Hampshire, hammered out agreements that led to the creation of the International Monetary Fund (IMF) and regulation of the worldwide currency exchange system.Linking imports and exports is a way to exert power over multinational corporations. Countries that lack expertise in international marketing try to use countertrade as leverage to tap the networks of global firms. 外刊串講（七) Lesson Twelve Soft Drink Wars: the Next Battle 一、術(shù)語(yǔ)： market share 市場(chǎng)份額 test market 試銷市場(chǎng) coupons 贈(zèng)券 price promotion 價(jià)格促銷 hard sell 強(qiáng)行推銷手段 franchise 特許經(jīng)營(yíng)權(quán) 二、詞語(yǔ)釋義： be spoiling for (a fight): be very eager (to fight) 一心想；切望 pick on: single out, esp for sth unpleasant live up to: keep to the high standards of make way for: allow room for 讓位 flagship brand: leading brand。 chief brand work off: dispose of niche: a suitable place let much to chance: let chance to decide。 let luck to decide 三、句子翻譯： If these products live up to their early performance in test markets—a big if—they could produce $3 billion a year in retail sales. The skirmishes between the cola giants will precipitate a battle for supermarket shelf space and for the loyalty of bottlers. The big guys will press bottlers to drop peting brands to make way for their new product. The bottlers may not go along. Much of the expense of introducing a new product—blitzing consumers with coupons and offering deep discounts to retailers to get the product on the shelves—is borne by the bottler. He is reluctant to walk away from his investment in an existing brand to pony up for something new. Lesson Thirteen Hong Kong is Tops at Cracking . Shell Eggs 一、術(shù)語(yǔ)： fast food stores 快餐店 supermarket 超級(jí)市場(chǎng) the wet market 出售未經(jīng)加工的肉、魚、禽的市場(chǎng) 二、詞語(yǔ)釋義： outlets: a store or dealer through which a product is marketed monopolize: have plete control of wholesaler: a middleman who sells goods in large quantities chiefly to retailers for resale to the public 三、句子翻譯： Major suppliers to the Hong Kong egg market are making greater efforts to increase the petitiveness of their products in order to maintain or expand market shares. To promote sales of Chinese eggs, the Chinese Eggs and Products Company recently held a “l(fā)uck draw” — a popular promotional activity in Hong Kong — with prizes in solid gold for winning retailers. Attractive posters are designed to promote both fresh eggs and preserved Chinese eggs.
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