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營(yíng)銷管理的應(yīng)付競(jìng)爭(zhēng)-資料下載頁

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【正文】 ? Intensive advertising promotion “ Nichemanship” ? Enduser specialist ? Verticallevel specialist ? Customersize specialist ? Specificcustomer specialist ? Geographic specialist ? Product or productline specialist ? Productfeature specialist ? Jobshop specialist ? Qualityprice specialist ? Service specialist ? Channel specialist Balance Competition Customer + Fighter orientation + Alert + Exploit weaknesses Reactive + ID opportunities + Longrun profit + Emerging needs amp。 groups Review ? Identifying Competitors ? Evaluating Competitors ? Competitive Intelligence Systems ? Competitive Strategies ? Customer vs. Competitor Orientation
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